The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Keywords

Persuasion, Product (mathematics), Psychology, Advertising, Social psychology

References

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Cited by

• QUATRO DÉCADAS PERSUADINDO LEITORES: UMA APLICAÇÃO DO ELM NO ESTUDO DO USO DE ROTAS CENTRAIS E PERIFÉRICAS EM ANÚNCIOS IMPRESSOS DE VEJA.Josmar Andrade, Miguel Angelo Hemzo, J. A. Mazzon — 2011
• Brand Placements in Computer and Video Games: An Overview and Research QuestionsKerri Louise Kuhn, Anita Love, Nigel Kenneth Pope — 2004
• Does Audit Firm-Imposed Pressure to Satisfy Clients Influence How Auditors Perceive and Respond to Potential Persuasion from Clients?Sanaz Aghazadeh, Kris Hoang — 2015
• DTC Advertising and Perceived Importance of Illness: Two-sided Message and The moderating Role of DTCA SkepticismIlwoo Ju — 2012
• Signaling Virtue: Charitable Behavior Under Consumer Elective PricingMinah Jung, Leif D. Nelson, Ayelet Gneezy — 2017
• Do alcohol portrayals in movies and commercials directly affect consumption?Барабанова Анна Владимировна — 2011
• The influence of advertising on compulsive buying – The role of persuasion knowledgeSindhu Hanggara Putra — 2013
• The impact of disruptions on routinization of goal-directed grocery shopping behaviorOng, Adeline — 2006
• On the Origin and Distinctness of Skepticism toward AdvertisingCarl Obermiller, Eric R. Spangenberg — 2000
• Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal LevelMarjan S. Jalali, Donnel A. Briley — 2011
• Using the right CSR communication strategy:The impact on consumer attitude and behaviorKorinna Schiefelbein — 2012
• When Co-Creation Backfires: The Effect of Disclosing Consumer Source on Advertising PersuasivenessDebora V. Thompson, Prashant Malaviya — 2011
• When honesty is the best policy: the effect ofcombined motives and information source in CSRcommunicationV. Lohrer — 2013
• Consumer Information Sharing : Understanding Psychological Drivers of Social TransmissionEzgi Akpınar — 2013
• Does Culture Affect how People Receive and Resist Persuasive Messages? Research Proposals about Resistance to Persuasion in Cultural GroupsRenata Kolodziej-Smith, Daniel P. Friesen, Attila Yaprak — 2013
• Amenaza y persuasión en mensajes de salud sobre consumo de alcohol: de la teoría a la prácticaJuan R. Ordoñana, Jesús Gómez Amor — 2002
• Peripheral cues and involvement level: influences on acceptance of a mammography message.SUSAN D. KIRBY JOHN R. UREDA RANDAL — 1998
• Consumers' Correspondence Inference on Celebrity Endorsers: The Role of Correspondence Bias and SuspicionTaewoo Kim — 2012
• Exploitation versus exploration: Getting the mix rightMatthew Sarkees — 2007
• Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive LoadNathaniel Evans — 2013

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