Competitive Interference and Consumer Memory for Advertising

Keywords

Consumer research, Advertising, Psychology, Business

References

• Unavailability and associative loss in RI and PI: second try.Ridha Khédri, Imen Bourguiba — 1966
• Human Memory: Theory, Research, and Individual DifferencesMichael W. Eysenck — 1977
• Advertising Strategy: A Communication Theory ApproachLarry Percy, John R. Rossiter — 1980
• The Architecture of CognitionJohn R. Anderson — 1983
• Fate of first-list associations in transfer theory.Jean M. Barnes, Benton J. Underwood — 1959
• Critical issues in interference theoryLeo Postman, Benton J. Underwood — 1973
• Relationships between Information Recall and Subsequent Attitudes: Some Exploratory FindingsBarbara Loken, Ronald Hoverstad — 1985
• Consumer Initial Processing in a Difficult Media EnvironmentPeter Webb — 1979
• Recognition memory for words, sentences, and picturesRoger N. Shepard — 1967
• Search of associative memory.Jeroen G. Raaijmakers, Richard M. Shiffrin — 1981
• Transfer of verbal paired associates.Edwin Martin — 1965
• Statistical Principles in Experimental DesignB. J. WINER — 1963
• The interference theory of forgetting. A classical hypothesis about forgetting is that learning some things tends to make one forget others. This mechanism can be demonstrated, and modern experiments have led to a deeper konwledge of how it works.John Ceraso — 1967
• Availability and interference in predictive judgment.Stephen J. Hoch — 1984
• The recall and use of traits and events in social inference processesDonal E. Carlston — 1980
• Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P. Bagozzi, Alvin J. Silk — 1983
• Time changes in the strengths of A–B, A–C lists; spontaneous recovery?Richard Koppenaal — 1963
• Principles of learning and memoryBennet B. Murdock, Robert G. Crowder — 1977
• Retroactive inhibition in advertising.Fred McKinney — 1935
• The Effects of Television Commercial Repetition on Cognitive Response and Message AcceptanceGeorge E. Belch — 1982

Cited by

• The effectiveness of the length of commercials in different types of television programsYongick Jeong — 2007
• Advertising in mature marketsLynne Eagle, Lawrence C. Rose, Philip J. Kitchen — 2003
• MEMORY AND DECISION MAKINGJoseph W. Alba, Wesley Hutchinson, John Lynch — 2002
• Assessment of TV advertisement effectiveness through audience eye movementsShize Jin — 2011
• Competitive Clutter in Network Television Advertising: Current Levels and Advertiser ResponsesRobert J. Kent — 1995
• Reputacja w zarządzaniu przedsiębiorstwem : ujęcie marketingoweAdam Figiel — 2013
• Reinventing Online Video AdsK.S.D. de Saram — 2013
• Competitive versus Noncompetitive Clutter in Television AdvertisingRobert J. Kent — 1993
• The comparison of public service advertising style between Malaysian and Singapore : a preliminary researchJulia Tan Yin Yin, Y. Kurniawan, S. Saidi — 2013
• A Game Theoretic Approach to Behavioral EconomicsAstorne Figari — 2012
• Studies of the off-field behaviours of sportspeople : are sponsors' objectives at risk?Ellen Bloxsome — 2012
• Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market PerspectiveDebi Prasad Mishra, George S. Bobinski, Harjeet S. Bhabra — 1997
• A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to SearchRandall A. Lewis, Dan Tri Nguyen — 2014
• Managing Market Structure: Achieving Competitive Advantage and Market DominanceDavid W. Stewart — 1996
• Facing clutter : on message competition in marketing communicationsSara Rosengren — 2008
• The role of website experience in building attitude and intention towards online shoppingZainah Qasem — 2014
• ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDESPatrali Chatterjee — 2008
• When East meets West: the effect of cultural tone congruity in ad music and message on consumer ad memory and attitudeYung‐Cheng Shen, Ting-Chen Chen — 2006
• LE BESOIN D'INFORMATION EN SITUATION D'ACHAT ET LE COMPORTEMENT D'INFORMATION FACE AU RAYON : UTILISATION ET EFFETS DU MEDIA DE COMMUNICATION ELECTRONIQUE INTERACTIVEJean-Claude Dandouau — 1999
• Handbook of Consumer PsychologyCurtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes — 2018

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