On the Origin and Distinctness of Skepticism toward Advertising

Keywords

Skepticism, Advertising, Construct (python library), Psychology, Product (mathematics)

References

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Cited by

• Body and Media - Media Education at SchoolValentina Percivalle, M. A. Zanetti, P. Rossi — 2010
• The effects of persuasion knowledge on consumers' responses to green advertising: Focusing on skepticism as mediatorJinhee Lee — 2013
• The effect of using claim confirming product cues on the product claim credibility: is seeing believing?Cristiano do Amaral Britto de Castro — 2013
• Gezinspraak: over beslissen in het gezin en de invloed van reclame daaropF. Bronner — 2003
• Predictors of credibility assessments in online information seeking of college studentsRebecca Van de Vord — 2009
• When and how should retailers rationalize the size and duration of price discountsDanny Weathers, Scott D. Swain, Igor Makienko — 2015
• Deception in Super Bowl Advertisements: An Analysis of Deceptive Story LinesChristopher R. Near — 2008
• Teenagers' perceptions of advertising in the online social networking environment : an exploratory studyLouise Kelly — 2008
• Zijn sponsorvermeldingen in televisieprogramma’s effectief?Sophie C. Boerman, Eva A. van Reijmersdal, Peter Neijens — 2012
• Developing campaigns in the context of a disasterRodrigo Uribe, Pedro Hidalgo, Carolina Martínez — 2015
• ESSAYS ON SOCIAL MEDIA AND BRANDINGGema Vinuales — 2014
• Consumer perceptions of rebranding: The case of logo changesSaleh AlShebil — 2007
• Kann zu viel Kundenorientierung nachteilig sein? Eine Analyse der Wirkung der Kundenorientierung von Verkäufern auf die KaufentscheidungAlexander Haas — 2009
• The Political CEO: An Event Study Comparing Consumer Attributions of CEO Behavior*Jessica Mikeska, Elise Johansen Harvey — 2015
• Scepticisme du consommateur et efficacité promotionnellePauline de Pechpeyrou, Philippe Odou — 2012
• Food waste and promotionsGuillaume Le Borgne, Lucie Sirieix, Sandrine Costa — 2014
• Children's preference for television programs: Long-tail evidenceMaria D’Alessio, Fiorenzo Laghi, Roberto Baiocco — 2012
• Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging EconomyReto Felix, Martha Ramírez Garza — 2012
• Sensibilité du consommateur au gaspillage alimentaire : conceptualisation, antécédents, et conséquencesGuillaume Le Borgne — 2015
• Processing promotional travel narrativesSamantha Rozier-Rich, Carla Almeida Santos — 2011

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