Processing and Retrieval of Inferences and Descriptive Advertising Information: The Effects of Message Elaboration

Keywords

Advertising, Encoding (memory), Set (abstract data type), Product (mathematics), Information processing

References

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Cited by

• Las respuestas cognitivas y emocionales del consumidor como determinantes de la eficacia del sitio webInés López López, Salvador Ruíz de Maya — 2008
• An Analysis of the Independent Influences Hypothesis Across Involvement EnvironmentsWilliam T. Neese, Louis M. Capella — 2008
• The Persuasion Knowledge Model: How People Cope with Persuasion AttemptsMarian Friestad, Peter Wright — 1994
• A post-modern perspective on advertisements and their analysisStella Proctor, Tony Proctor, Ioanna Papasolomou — 2002
• EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for CognitionMaría Sicilia Piñero, Salvador Ruíz de Maya, José Luis Munuera — 2005
• Creating the Contrast: The Influence of Silence and Background Music on Recall and Attribute ImportanceG. Douglas Olsen — 1995
• The Perils of N = 1William D. Wells — 2001
• The combined influence hypothesis: Central and peripheral antecedents of attitude toward the adKenneth R. Lord, Myung‐Soo Lee, Paul Sauer — 1995
• The effects of memory set accessibility and relevance on the use of memory information during product choiceSarah Fisher Gardial, David W. Schumann, Russell K. Smith — 1993
• A transfer appropriate processing view of consumer memoryMark E. Hill, Robert C. Radtke, Maryon F. King — 1997
• Evaluating the Effectiveness of Comparative Advertising Using Product Involvement Segmentation in the U.S. Automobile IndustryWilliam T. Neese, Ronald D. Taylor, Louis M. Capella — 1997
• The Role of Geography of Self in “Filling In” Brand Personality Traits: Consumer Inference of Unobservable AttributesMarina Puzakova, Hyokjin Kwak, Charles R. Taylor — 2013
• Customers’ Assessment of Destination Advertisements with Incomplete Information Interactions among Inferences, Attitudes, and Purchase IntentionsAtìla Yüksel, Yasin Bilim, Fisun Yüksel — 2014
• Missing Information Can Be More PersuasiveJean‐Charles Chebat, Claire Gélinas‐Chebat, Suzie Dorais — 2003
• What are television advertisements really trying to tell us? A postmodern perspectiveStella Proctor, Ioanna Papasolomou, Tony Proctor — 2002
• Brand personality complementatity : its effects on evaluations of extremely incongruent extensionsMozard Mohtar — 2015
• A communications approach to building brand personality: The influence of celebrity gender, communication appeal and product involvementW. A. Smit — 2016
• Processing Pull-Through Advertisements Screened During Sporting Telecasts: Effects Of Advertisement Message Speed, Programme Context and Repetition PrimingBrad Hill — 2006
• Study of green advertisements in indian automobile sector for environmental sustainabilityMadhuranjan Vatsa, Satendar Singh, Sarita Chaudhary — 2021
• MISSING INFORMATION CAN BE MORE PERSUASIVEJean‐Charles Chebat — 2003

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