Category-based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing

Keywords

Advertising, Library science, Computer science, Business

References

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• The heuristic model of persuasion.Shelly Chaiken — 1987
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• Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment.Durairaj Maheswaran, Shelly Chaiken — 1991
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• Schema Congruity as a Basis for Product EvaluationJoan Meyers‐Levy, Alice M. Tybout — 1989
• Low Involvement Strategies for Processing AdvertisementsMeryl P. Gardner, Andrew A. Mitchell, J. Edward Russo — 1985
• How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and IntentionsScott MacKenzie, Richard A. Spreng — 1992
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• The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?Susan E. Heckler, Terry L. Childers — 1992
• Information Processing from Advertisements: Toward an Integrative FrameworkDeborah J. Maclnnis, Bernard J. Jaworski — 1989
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• Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation JudgmentsDouglas M. Stayman, Dana L. Alden, Karen H. Smith — 1992
• Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from AdsDeborah J. MacInnis, Christine Moorman, Bernard J. Jaworski — 1991

Cited by

• Symbolic visuals in advertising: The role of relevance.Gary R. Holmes — 2008
• Creating a more positive product response for low social accepted beauty products: the influence of aspirational and dissociative celebrities on men’s product responseLinda Kruse — 2012
• Influence de la fatigue du consommateur sur le processus de traitement visuel d'une publicitéDina Rasolofoarison — 2011
• Context is Everything: Facilitating Fit When New Products are AmbiguousTheodore J. Noseworthy — 2012
• The influence of brand preference on brand image transfer : a research on brand event congruity in sponsorshipsC.R. Chedi — 2008
• Three Research Essays on the Effects of Charity Website Design on Online DonationsDong-Heon Kwak — 2014
• LA CREATIVITE PUBLICITAIRE PERCUE MODELISATION ET IMPACT SUR LE PROCESSUS DE PERSUASION PUBLICITAIREMaria Mercanti‐Guérin — 2005
• Schema Congruity - A Basis For Evaluating Ambient Advertising EffectivenessJurca Maria Alina, Ioan Plăiaş — 2013
• Healthy Stimulants. Motivating Online Health Information Seeking Through Traditional Mass MediaS. Brunsting — 2003
• Challenging consistency : effects of brand-incongruent communicationsFredrik Törn — 2009
• Facing clutter : on message competition in marketing communicationsSara Rosengren — 2008
• An Approach to Study Pleasure and Arousal Reactions in Advertising: A Case Study of Polish and English Print AdvertisementsAnna Kuzio — 2014
• The Exploitation of Pleasure and Arousal Reactions in Appetitive Motivational Schema in Advertising: a Case Study of Polish and English Print AdvertisementsAnna Kuzio — 2013
• The discount framing in different pricing schemes: Combined versus partitioned pricingMatthew Lee, Frankie Law — 2015
• Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issuesDhruv Grewal, Anne L. Roggeveen, Jens Nordfält — 2016
• Persuasive effects of two-sided social marketing messagesErlinde Cornelis — 2013
• Atypical food packaging affects the persuasive impact of product claimsIris van Ooijen, Marieke L. Fransen, Peeter W.J. Verlegh — 2016
• Consumers’ Evaluation of Ad-Brand Congruity in Comparative AdvertisingKomal Nagar — 2015
• Incorporating the effects of country of ownership: a study of Australian brandsIsaac Cheah, Ian Phau — 2009
• Fashion collaboration or collisionSook-Young Ahn, Haejung Kim, Judith Forney — 2010

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