Persuasion Knowledge in the Marketplace: A Meta‐Analysis
Explore this paper's citation graph
- Type
- article
- Published
- 2021-06-09
- Cited by
- 190
- References
- 60
- Access
- Open access
- OpenAlex
- https://openalex.org/W3169835994
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:236275293
Keywords
Persuasion, Psychology, Construct (python library), Social psychology, Marketing
References
- The Importance of Trust for Personalized Online Advertising
- A meta-analysis of extremeness aversion
- Naïve theories about persuasion: implications for information processing and consumer attitude change
- How to Measure Persuasion Knowledge
- More than meets the eye
- Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
- The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
- Giving Firms an “E” for Effort: Consumer Responses to High-Effort Firms
- When Do Consumers Believe Puffery Claims? The Moderating Role of Brand Familiarity and Repetition
- Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising
- When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments
- Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion
- Effects of online advertising format and persuasion knowledge on audience reactions
- A meta-analytic review of opportunism in exchange relationships
- Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research
- A study of the believability of the forms of puffery
- Relation between Knowledge and Memory: A Reminder That Correlation Does Not Imply Causality
- Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
- Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
- Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics
Cited by
- Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics
- How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship
- Hybrid Hierarchical Learning for Adaptive Persuasion in Human-Robot Interaction
- One-Sided Advertising: How Does It Overcome Consumer Resistance?
- The effects of puffery in food packaging on consumers' responses via persuasion knowledge: role of food type and picture type
- Early bird catches the worm! Meta-analysis of autonomous vehicles adoption - Moderating role of automation level, ownership and culture
- Not only people are getting old, the new media are too: Technology generations and the changes in new media use
- Information gaps in persuasion knowledge: The discourse regarding the Covid-19 vaccination
- Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail
- Artificial intelligence in marketing: A meta‐analytic review
- Excessive Gaming and Online Energy-Drink Marketing Exposure Associated with Energy-Drink Consumption among Adolescents
- Social Media Influencer and Corporate Brand Reputation—An Experimental Study
- Exploring third-party’s brand rankings from consumers’ persuasion knowledge
- “If you loved our product”: Do conditional review requests harm retailer loyalty?
- Misinformation Detection using Persuasive Writing Strategies
- When influencers promote unhealthy products and behaviours: the role of ad disclosures in YouTube eating shows
- Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making
- Mind the fake reviews! Protecting consumers from deception through persuasion knowledge acquisition
- Through narratives we learn: Exploring knowledge-building as a marketing strategy for prosocial water reuse
- Corporate giving and its impact on consumer evaluations: A meta-analysis
Related papers
- ИСПОЛЬЗОВAНИЕ ПОТЕНЦИAЛA СОЦИAЛЬНЫХ ПAРТНЕРОВ В ПОДГОТОВКЕ БУДУЩИХ ПЕДAГОГОВ
- Persuasion and the Hygiene of Communication
- Attitudes and Persuasion: Classic and Contemporary Approaches
- Persuasion as a Political Concept
- Language Use and Persuasion: Multiple Roles for Linguistic Styles
- The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
- Persuasion: Reception and Responsibility
- Social Vigilantism: Measuring Individual Differences in Belief Superiority and Resistance to Persuasion