Developing campaigns in the context of a disaster

Keywords

Credibility, Advertising, Context (archaeology), Perception, Sample (material)

References

• On the Origin and Distinctness of Skepticism toward AdvertisingCarl Obermiller, Eric R. Spangenberg — 2000
• Local Mass Media Operations, Problems And Products In DisastersDennis E. Wenger, E. L. Quarantelli — 1989
• Case Study ResearchDan Remenyi — 2012
• Communication and Terrorism : Public and Media Responses to 9/11Bradley S. Greenberg — 2002
• Local and National Media Coverage of Disaster: A Content Analysis of the Print Media's Treatment of Disaster MythsDennis E. Wenger, Barbara Friedman — 1986
• Chile 27 F y Fukushima: Medios de comunicación, terremotos y tsunamis; los casos de Chile y JapónRubén Gómez Quezada — 2011
• Effects of backpacking holidays in Australia on alcohol, tobacco and drug use of UK residentsMark A Bellis, Karen Hughes, Paul Dillon — 2007
• KATRINA AND ANARCHY: A CONTENT ANALYSIS OF A NEW DISASTER MYTHPaul V. Stock — 2007
• Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven CountriesNancy D. Albers‐Miller, Betsy D. Gelb — 1996
• Consumer Vulnerability as a Shared Experience: Tornado Recovery Process in Wright, WyomingStacey Menzel Baker, David M. Hunt, Terri L. Rittenburg — 2007
• Whose Lives Count?: TV Coverage of Natural Disasters.William C. Adams — 1986
• Marketing Implications for Post-Disaster Tourism DestinationsSusan M. Pottorff, David M. Neal — 1994
• Advertisement Style and the Recruitment of Charity VolunteersRoger Bennett, Rita Kottász — 2001
• Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane KatrinaDeirdre T. Guion, Debra L. Scammon, Aberdeen Leila Borders — 2007
• Basics of qualitative research: Grounded theory procedures and techniques.Carolyn Ellis, Anselm Strauss, Juliet Corbin — 1992
• Fundraising Discourse and the Commodification of the OtherPer‐Anders Forstorp — 2007
• The role of news media in natural disaster risk and recoveryBrian Miles, Stephanie Morse — 2007
• Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser TacticsDavid M. Boush, Marian Friestad, Gregory M. Rose — 1994
• Risk, Trade, Recovery, and the Consideration of Real Options: The Imperative Coordination of Policy, Marketing, and Finance in the Wake of CatastropheMark R. Manfredo, Clifford J. Shultz — 2007
• Local mass media operations in disasters in the USAE. L. Quarantelli — 1996

Cited by

• Condolence Advertising in the Days Following Soma Mining Accident: A Quantitative and Qualitative StudySelin Türkel — 2016
• Unlocking consumers’ environmental value orientations and green lifestyle behaviorsAlisa Sony, David Ferguson — 2017
• Empirical examination of the theory of disaster marathon: A case study of the local television coverage following the 2014 Ludian, China earthquakeYi Wang, Hans M. Louis‐Charles — 2017
• Real estate advertising campaigns in the context of natural hazardsLong Yin, Lin Wang, Lifang Huang — 2018

Related papers

• Absence of Credibility for College StudentsJian-E He — 2007
• A Probe into the Influence of Family Members on the Formation of Children's CredibilitySU Zun-lian — 2013
• Probe into University Students' Lack of Credibility at New EraWei Guo — 2012
• Using credibility to stop the spread of fake newsH.J. Akkerman — 2021
• Pondering on the Credibility Education and Administration to College Teachers in Mountainous AreasHaijiao Zhang — 2009
• University Moral Education and the Cultivation of University Students' CredibilityYang Jian — 2003
• Internet Public Opinion Recognition and Tracking Based on Web MiningHuai Liang Shen, Fei Xia Bao — 2014