The effects of persuasion knowledge on consumers' responses to green advertising: Focusing on skepticism as mediator

Keywords

Skepticism, Persuasion, Credibility, Psychology, Advertising

References

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Cited by

• The effectiveness of corporate social responsibility in corporate crises: from the perspective of assimilation – contrast effects and attribution theoryAkua Yeboaa Nyarko — 2017
• Consumer Sense Making of Political Front Group MessagesEric Haley — 2020

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