The Dimensionality of Beliefs toward Advertising in General

Keywords

Consistency (knowledge bases), Skepticism, Sample (material), Advertising, Dimension (graph theory)

References

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• Advertising Ethics: The Role of the EducatorCharles F. Frazer — 1979
• A Paradigm for Developing Better Measures of Marketing ConstructsGilbert A. Churchill — 1979
• Construct Validity: A Review of Basic Issues and Marketing PracticesJ. Paul Peter — 1981
• Student Attitudes toward Advertising: Institution vs. InstrumentC. H. Sandage, John D. Leckenby — 1980
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• The Affluent SocietyJohn Kenneth Galbraith — 1958
• An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its AssessmentDavid W. Gerbing, James C. Anderson — 1988
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• On the Value of Reflections on the Values in “The Distorted Mirror”Richard W. Pollay — 1987
• A Factor Analysis of College Student Attitudes toward AdvertisingErnest F. Larkin — 1977
• Attitude toward the AD as a Mediator of Consumer Brand ChoiceTerence A. Shimp — 1981
• An Investigation of Factors Underlying Attitude-Toward-Advertising-in-GeneralDarrel D. Muehling — 1987
• The Sane SocietyErich Fromm — 1955
• Factor Analysis as a Statistical Method.A. Basilevsky, D. N. Lawley, Annette E. Maxwell — 1964
• How Researchers Respond to Replication RequestsLeonard N. Reid, Herbert Jack Rotfeld, Roger D. Wimmer — 1982
• Marketing Student Attitudes toward Advertising: Implications for Marketing EducationAlan J. Dubinsky, Paul J. Hensel — 1984
• The Application and Misapplication of Factor Analysis in Marketing ResearchDavid W. Stewart — 1981
• Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?Morris B. Holbrook — 1987

Cited by

• On the Origin and Distinctness of Skepticism toward AdvertisingCarl Obermiller, Eric R. Spangenberg — 2000
• We will make you like our research: The development of a susceptibility-to-persuasion scaleDavid Modic, Ross Anderson — 2014
• Advertising Trends in Urban ChinaDongsheng Zhou, Weijiong Zhang, Ilan Vertinsky — 2002
• Modelling the factors that influence Generation Y students' attitudes towards advertising in the facebook environmentHilda Bongazana Dondolo — 2014
• The Dialogue Imperative: Trends and challenges in strategic and organisational communicationGisela Gonçalves — 2012
• Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?Srinivas Durvasula, Subhash C. Mehta, J. Craig Andrews — 1997
• Analysing the effects of advertising type and antecedents on attitude towards advertising in sportGregg Bennett, Mauricio Ferreira, Yosuke Tsuji — 2006
• A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian CountriesSrinivas Durvasula, Steven Lysonski, Subhash C. Mehta — 1999
• Perceptions of Advertising in the Newly Independent States: Kazakhstan Students' Beliefs about AdvertisingJami A. Fullerton, Tom Weir — 2002
• Relationship of Purchasing, Brand, and Self Involvement with Advertising Interactions and Beliefs among Malaysian Students.Jyotika Ramaprasad — 1994
• The impact of consumer knowledge, information mode and presentation form on advertising effectsSanjay Nagaraj — 2007
• EXAMINING BELIEFS AND ATTITUDES TOWARD ADVERTISING THROUGH SPORT AMONG MONTENEGRIN CONSUMERSAldijana Muratović, Duško Bjelica, Stevo Popović — 2014
• How Do Companies Achieve Their Marketing Goals With Social NetworksM. Sansone, A. Tartaglione, R. Bruni — 2012
• A First Investigation into the Cross-Cultural Perceptions of Internet AdvertisingDaechun An, Sang Hoon Kim — 2008
• How Advertising Affects: A Study of the Chinese E-marketHuei-Chen Hsu — 2007
• Individual Reactions to Advertising: Theoretical and Methodological DevelopmentsTheo B.C. Poiesz, Henry S.J. Robben — 1994
• A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in AdvertisingRobin L. Snipes, Michael S. LaTour, Sara J. Bliss — 1999
• Studying Brand Equity in Terms of Beliefs Shaping Consumers’ Attitudes on Advertising through Mobile PhonesFiroozeh Azizi, Hossein Askari Poor Geluyake, Alireza Bakhshizadeh — 2014
• Psychographic Segmentation Based on Belief Factors Underlying Attitude toward Advertising in GeneralSandeep Vij — 2011
• Is corporate rebranding a double-edged sword? Consumers` ambivalence towards corporate rebranding of familiar brandsGrace Ing Phang — 2014

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