Advertising as Information
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- Type
- article
- Published
- 1974-07-01
- Cited by
- 2,314
- References
- 15
- OpenAlex
- https://openalex.org/W2046279784
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:154829661
Keywords
Advertising, Business
References
- A First Course on Stochastic Processes
- Advertising and Competition
- On the economics of information
- The Nature of Equilibrium in Monopolistic Competition
- Information and Consumer Behavior
- The Advertising Rate Structure in the Daily Newspaper Industry
- A Note on Monopolistic Competition and Excess Capacity
- On the Accuracy of Recording of Consumer Panels: I
- ADVERTISING EXPENDITURE AND CONSUMER DEMAND
- Crime and Punishment: An Economic Approach
- Optimal Advertising and Optimal Quality
- Diffusion Processes and Optimal Advertising Policy
Cited by
- Incomplete Contracts and Endogenous Enforcement. A Survey
- Hospital Advertising in California, 1991–1997
- A 3-stage model for assessing the probable economic effects of direct-to-consumer advertising of pharmaceuticals.
- Linking Customer Satisfaction Attributes with Process Metrics in Service Industries
- Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)
- Essays on Private Medicare Insurance Markets
- Ethnic Discrimination and Signals of Trustworthiness in an Online Market: Evidence from Two Field Experiments
- Are electronics trade magazines effective vehicles for electronics advertisers
- The Financial Value of Advertising Exposures and Expenditures
- Human Capital, Wealth, and Renewable Resources
- The tenant as a customer: can good service improve real estate performance?
- Continuidad y cambio en las políticas públicas: el caso de la política de seguridad alimentaria en España (1981-2001)
- Essays On Joint Optimization Of Pricing And Capacity Decisions With Customer Behavior Modelling.
- Brand Recognition and Quality Inferences
- The goal of consumer advice: Transparency or autonomy?
- On the Origin and Distinctness of Skepticism toward Advertising
- Negative Online buzz
- The Ideological Migration of the Economics Laureates: Introduction and Overview
- ¿Sirven para algo las campañas electorales en Andalucía? Los efectos "Simbólicos" de la campaña electoral sobre la decisión de voto en las Elecciones Autonómicas de 2000 y 2004
- Essais en économie de la santé et assurance
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