How Brand Community Practices Create Value

Keywords

Brand community, Insider, Value (mathematics), Marketing, Tacit knowledge

References

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Cited by

• Market Representations in Action: Foundations for the Performativity of Representations in MarketingDíaz Ruiz, A Carlos — 2014
• A Balanced Scorecard Approach to Social CRM Performance MeasurementF.D. Kornek — 2012
• Exploring value co-creation within networks : actor-to-actor service provision within a public transport service systemMatthew Alexander, Elina Jaakkola — 2011
• Commercialising social media : a study of fashion (blogo)spheresChristofer Laurell — 2014
• Investigating the relationship between ‘changes’ in attitudes and purchase behaviourFrancesca Dall’Olmo Riley, John Mcgill, Mark Passera — 2012
• The role of Web 2.0 in building the start-up’s brand in South AfricaYossi Hasson — 2010
• Visualizing brand personality and personal branding: Case analysis on Starbucks and Nike's brand value co-creation on InstagramChia- Yu Chang — 2014
• Understanding service practices of customers on the internet: a case study of a Volvo brand communityHeran Ayenew, Adey Tegegn — 2012
• The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspectiveShawn K. Stevens, Philip J. Rosenberger — 2012
• Brand image co-creation and individual identity extension in online environments: a Facebook investigationBenjamin Rosenthal — 2014
• Os padrões de lealdade dos membros das tribos de consumo de bens mobileE. Serra — 2014
• "Si fa presto a dire brand community": un'analisi nel comparto delle bibite gasateRossella Chiara Gambetti, Guendalina Graffigna — 2011
• Shopper Value: A Framework and Examination of the Impact of Importance, Shopping Context and Shopping Social SituationRobert Paul Jones — 2012
• Un modèle identitaire des relations des consommateurs aux marques : le rôle modérateur des images de marquesJulie Mercier — 2012
• Implementation Challenges: Triggers for Interactions in Marketing Strategy MakingSarah Browne, Katrina Lawlor, Pamela Sharkey Scott — 2012
• Consumption and Practice : Unfolding Consumptive Moments and the Entanglement with Productive AspectsBenjamin Hartmann — 2013
• The Role of Signaling Identity in the Adoption of Personal TechnologiesAlessandro Arbore, Isabella Soscia, Richard P. Bagozzi — 2014
• Effect of Online Brand Community on Customer Behavior Exploration: Reconciling Mixed Findings via Regulatory Focus TheoryJi Wu, Liqiang Huang, J. Leon Zhao — 2014
• Co-created reputation in a nonprofit context : A mixed-method study of SACC-DCDenise Ampuero, Sophie Holmberg — 2014
• The social construction of the meanings of priceSarah C. Sparke — 2012

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