A Typology of Customer Co-Creation in the Innovation Process
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- Type
- article
- Published
- 2010-12-29
- Cited by
- 187
- References
- 98
- Access
- Open access
- OpenAlex
- https://openalex.org/W1798825545
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:166327718
Keywords
Typology, Business, Process (computing), Process management, Co-creation
References
- On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture
- Economics of Industrial Innovation
- How Japanese Companies Create the Dynamics of Innovation
- The New Age of Innovation: Driving Cocreated Value Through Global Networks
- Organizational Mechanisms for Enhancing User Innovation in Information Technology
- My years with General Motors
- Relationship Marketing: Successful Strategies For The Age Of The Customer
- Customers As Innovators: A New Way to Create Value
- Winning at new products : accelerating the process from idea to launch
- Experimentation Matters: Unlocking the Potential of New Technologies for Innovation
- Cracking the Code of Mass Customization
- Turn customer input into innovation.
- Spark innovation through empathic design.
- Managing Open Innovation: Present Findings and Future Directions,
- The dynamics of product innovation and firm competences
- Coase's Penguin, or Linux and the Nature of the Firm
- The Effect of a Market Orientation on Business Profitability
- Internal capabilities and external knowledge sources: complements or substitutes for innovative performance?
- The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
- Maximizing the Utility of Customer Product Testing: Beta Test Design and Management
Cited by
- Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent Motives
- Managing the Crowd: Towards a Taxonomy of Crowdsourcing Processes
- Co-creation: obtaining an advantage through the involvement of consumers. A study providing insights in the effects of co-creation in new product development on consumer perceptions of brands and products
- Online Innovation Intermediaries In Healthcare
- Dynamic Estimation of Rater Reliability using Multi-Armed Bandits
- A process-based framework of using social media to support innovation process
- Social Open Innovation in Online Brand Communities with Particular Regard to the Social Exchange Theory and Brand Management
- Service Design - a conceptualization of an emerging practice
- Co-Creation in a Boundary Practice: Lessons Learned from an Engaged Scholarship Approach
- How Can Living Labs Enhance the Participants’ Motivation in Different Types of Innovation Activities?
- Towards a goal-oriented taxonomy for crowdsourcing initiatives
- Open innovation 2.0: is co-creation the ultimate challenge?
- The firm, the platform and the customer: A "double mangle" interpretation of social media for innovation
- Balancing Between Open and Closed
- Generalized Bass Diffusion Model (GBDM) for Co-creation Networks - A Teaching Material Sharing Network Application
- Trading Effort for Money
- Managing your co‐creation mix: co‐creation ventures in distinctive contexts
- Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance
- The Empowered Customer: User-Generated Content and the Future of Marketing
- Development of a framework for customer co-creation in NPD through multi-issue negotiation with issue trade-offs
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