Learning from Leading-Edge Customers at the Sims: Opening up the Innovation Process Using Toolkits

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Summary

It is argued that toolkits could serve as a promising market research tool for guiding a firm's new product development efforts and as a creche for interested but inexperienced users who could evolve into leading-edge users over time.

Type
article
Published
2006-05-26
Cited by
216
References
55

Keywords

Process (computing), User innovation, Computer science, Product (mathematics), Enhanced Data Rates for GSM Evolution

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