Understanding service practices of customers on the internet: a case study of a Volvo brand community

Keywords

Business, Marketing, Advertising, Brand community, Value (mathematics)

References

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• Building Brand CommunityJames H. McAlexander, John W. Schouten, Harold F. Koenig — 2002
• Consumption and Theories of PracticeAlan Warde — 2005
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• Why “service”?Stephen L. Vargo, Robert F. Lusch — 2008
• Business Research MethodsEmma Bell, Alan Bryman, Bill Harley — 2004

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