Measuring the Involvement Construct

Keywords

Construct (python library), Library science, Psychology, Gerontology, Medicine

References

• Involvement: a Potentially Important Mediator of Consumer BehaviorAndrew A. Mitchell — 1979
• Low-Commitment Consumer BehaviorThomas S. Robertson — 1976
• The Theory of Buyer Behavior.Stewart W. Bither, John A. Howard, Jagdish N. Sheth — 1970
• An information processing theory of consumer choiceIvan Ross, James R. Bettman — 1979
• Product Involvement and Pertinent Advertising AppealsLawrence Bowen, Steven H. Chaffee — 1974
• Attitude processing strategiesBarbara Loken — 1984
• Consumer Decision Making—Fact or Fiction?Richard W. Olshavsky, Donald H. Granbois — 1979
• The Cognitive Processes Mediating Acceptance of AdvertisingPeter L. Wright — 1973
• Response Time, Conflict, and Involvement in Brand ChoiceTyzoon T. Tyebjee — 1979
• Audience Involvement in Advertising: Four LevelsAnthony G. Greenwald, Clark Leavitt — 1984
• Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.Richard E. Petty, John T. Cacioppo — 1979
• Personal involvement as a determinant of argument based persuasionRichard E. Petty, John T. Cacioppo, Rachel Goldman — 1981
• AN APPLICATION OF LEARNING THEORY TO TV COPY TESTINGHerbert E. Krugman — 1962
• The Dissonance Model in Post-Decision Product EvaluationJoel B. Cohen, Marvin E. Goldberg — 1970
• The Measurement of MeaningJohn B. Carroll — 1958
• Risk-Reduction Processes in Repetitive Consumer BehaviorJagdish N. Sheth, M. Venkatesan — 1968
• A Theoretical Model for the Study of Product Importance PerceptionsPeter Bloch, Marsha L. Richins — 1983
• Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?Andrew A. Mitchell, Jerry C. Olson — 1981
• Involvement and You: 1000 Great IdeasJoel B. Cohen — 1983
• Types and Levels of Involvement and Brand Attitude FormationC. Whan Park, Susan Young — 1983

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• Brand Placements in Computer and Video Games: An Overview and Research QuestionsKerri Louise Kuhn, Anita Love, Nigel Kenneth Pope — 2004
• The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviorsChihmin Ti — 2009
• Find Me the Right Content! Diversity-Based Sampling of Social Media Spaces for Topic-Centric SearchMunmun De Choudhury, Scott Counts, Mary Czerwinski — 2011
• Customer Evolution in Sales Channel MigrationSara Valentini — 2008
• Trust in Online Prescription Drug Information Among Internet UsersPablo García, Miguel Lizana, Javier Morales Hernández — 2003
• Determinants of online leisure travel planning decision processes :a segmented approachMichael Conyette — 2009
• Relationship between active leisure and active vacationsSeohee Chang — 2009
• Branding : - A research measuring brand involvement and brand attitude and their effects on buying intention.Maria Mitsell, Annie Johansson, Sanna Lindberg — 2012
• The role of region of origin in consumer decision-making and choiceKoert van Ittersum — 2001
• Diagnosing and Managing Online Business-to-Consumer (B2C) Relationships: Toward an eCommerce B2C Relationship Stage TheoryDamon E. Campbell, John D. Wells, Joseph S. Valacich — 2009
• Einflussfaktoren auf die Präferenz bei Produktkonfiguratoren - Eine empirische Studie am Beispiel der AutomobilindustrieMarkus Weinmann, Susanne Robra-Bissantz, Maximilian Witt — 2011
• Influence factor of Chinese elders' wealth management behaviour: an empirical studyMatthew Tingchi Liu, Zhu Zhenghao Colin, Chih‐Chung Chen — 2009
• Leisure Involvement Revisited: Drive Properties and ParadoxesMark E. Havitz, Frédéric Dimanche — 1999
• Cómo medir la involucración de los individuos con el productoJosefa D. Martín‐Santana, Asunción Beerli Palacio — 1999
• Applying the involvement construct to organisational crisesLyn McDonald, Charmine E. J. Härtel — 2000
• AN EMPIRICAL INVESTIGATION OF INTERNET BANKING IN TAIWANHsin Hsin Chang, Mohamad Rizal Bin Abdul Hamid — 2010
• Use of different corporate social responsibility (CSR) initiatives as a crisis mitigation strategyLynette M. McDonald — 2006
• Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism WebsiteHsiu-Li Liao, Su-Houn Liu, Chi-Wen Lin — 2013

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