Trust in Online Prescription Drug Information Among Internet Users

Pablo García, Miguel Lizana, Javier Morales Hernández, Javier Gutiérrez, Francisco Acera · Health Marketing Quarterly · 2003

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Summary

The findings reveal that trust in drug information from traditional media sources such as television and newspapers transfers to the domain of the Internet, and a greater trust in on-line prescription drug information stimulates utilization of the internet for information search after exposure to prescription drug advertising.

Type: article
Published: 2003-01-01
Cited by: 81
References: 45
DOI: https://doi.org/10.1300/j026v20n01_03
PubMed: https://pubmed.ncbi.nlm.nih.gov/12749596/
OpenAlex: https://openalex.org/W12749596
Semantic Scholar: https://api.semanticscholar.org/CorpusID:10250156

Keywords

Lutra, Humanities, Art, Geography, Biology

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Cited by

E-health and the Internet: Factors that Influence Doctors' Mediation Behaviors with PatientsErin Robinson — 2008
A model assessing the effectiveness of direct-toconsumer advertising: integration of concepts and measures from marketing and healthcareAjit M. Menon, Aparna Deshpande, M. Zinkhan George — 2004
Adoption of social media by SMTEs in ChinaYunfeng Shang — 2014
A review of research on direct‐to‐consumer advertising of prescription drugsAvinandan Mukherjee, Yam B. Limbu, Isaac Wanasika — 2013
Female urinary incontinence health information quality on the Internet: a multilingual evaluationIshani Saraswat, Robert Abouassaly, Peter Dwyer — 2015
Profiling online recreational/prescription drugs' customers and overview of drug vending virtual marketplacesLaura Orsolini, Giulia Francesconi, Duccio Papanti — 2015
Causes and consequences of trust in direct-to-consumer prescription drug advertisingJennifer Gerard Ball, Danae Manika, Patricia A. Stout — 2016
Consumers’ attitude towards social media advertising and their behavioural response: The moderating role of corporate reputationHenry Boateng, Abednego Feehi Okoe — 2015
The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug AdvertisingJennifer Gerard Ball, Danae Manika, Patricia A. Stout — 2016
Quality of medication information available on retail pharmacy Web sites.Malini Ghoshal, Muhammad F. Walji — 2006
Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising EffectivenessRick T. Wilson, Brian D. Till — 2007
Drug information seeking behaviours of health care professionals in IranIman Tahamtan, Mina Tavassoli Farahi, Askar Safipour Afshar — 2015
The Information Utility of DTC Prescription Drug AdvertisingJisu Huh, Denise E. DeLorme, Leonard N. Reid — 2004
Antecedents and Impacts of Trust in Travel-Related Consumer-Generated MediaKyung Hyan Yoo, Ulrike Gretzel — 2010
The Case for Caring Colearners: The Effects of a Computer‐Mediated Colearner Agent on Trust and LearningJong-Eun Roselyn Lee, Clifford Nass, Scott Brave — 2007
Changing availability and cost of Internet physician consultations and prescription medicationsBernard S. Bloom, Ronald C. Iannacone — 2006
Time: a method of detecting the dynamic variances of trustLaurian C. Vega, Yeong-Tay Sun, D. Scott McCrickard — 2010
Age Differences in How Consumers Behave Following Exposure to DTC AdvertisingDenise E. DeLorme, Jisu Huh, Leonard N. Reid — 2006
Quality of health-related online search resultsBrent Kitchens, Christopher A. Harle, Shengli Li — 2014
Consumer Perceptions of Prescription Drug Websites: A Pilot StudyWalter Wymer — 2010

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