Alliance orientation: Conceptualization, measurement, and impact on market performance
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- Type
- article
- Published
- 2006-07-01
- Cited by
- 285
- References
- 83
- Access
- Open access
- OpenAlex
- https://openalex.org/W2050889895
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:53620209
Keywords
Alliance, Conceptualization, Construct (python library), Business, Extant taxon
References
- Issues and Opportunities in New Product Development: An Introduction to the Special Issue
- The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect
- Structural Equation Modeling in Practice: Testing a Theory for Research Use
- ALLIANCES IN INDUSTRIAL PURCHASING - THE DETERMINANTS OF JOINT ACTION IN BUYER-SUPPLIER RELATIONSHIPS
- The Effect of a Market Orientation on Business Profitability
- The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.
- Charting New Directions for Marketing
- Social Exchange Theory and Research on Business-to-Business Relational Exchange
- Conventional wisdom on measurement: A structural equation perspective.
- The Evolution of Intraindustry Firm Heterogeneity: Insights From a Process Study
- Evaluating structural equation models with unobservable variables and measurement error.
- A Paradigm for Developing Better Measures of Marketing Constructs
- Does Competitive Environment Moderate the Market Orientation-Performance Relationship?:
- Organizing Successful Co-Marketing Alliances
- A Model of Distributor Firm and Manufacturer Firm Working Partnerships
- The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective
- The evolution of firm networks: from emergence to early growth of the firm
- Market Orientation: The Construct, Research Propositions, and Managerial Implications
- Issues and opportunities
- Analysis of multiplicative combination rules when the causal variables are measured with error.
Cited by
- Supply Chain Integration and Firm Performance: The Moderating Effects of Organizational Culture
- Issues in formative measurement: response to Murphy (2009).
- Role Stress, Emotional Exhaustion, and Job Satisfaction in the Hotel Industry: The Moderating Role of Supervisory Support
- The Moderating Effect Of E-Business Capability In The Relationship Between Market Orientation And Firm Performance
- Adoption of Internet-enabled Supply Chain Integration: Institutional and Cultural Perspectives
- ENHANCING REGION DEVELOPMENT THROUGH TYPICAL FOOD MARKETING AND DESTINATION BRANDING
- Role of Relationship Marketing in Small and Medium-Sized Entreprises
- Internationaler Joint Venture Erfolg: Eine Meta-Analyse
- The missing link between firm-level entrepreneurship and performance
- Multiple Stakeholder Market Orientation: A Conceptualization and Application in the Field of Destination Marketing
- A Contingent View of the Internet-Enabled Supply Chain Integration and Firm Performance
- Relational Resource Antecedents and Operational Outcome of Supply Chain Collaboration: The Role of Environmental Turbulence
- Strategic management accounting practices in Palestinian companies : application of contingency theory perspective
- Przeszłość i przyszłość marketingu
- Extending job demands-resources model: the roles of energy management strategies and recovery experiences in facing differentiated job demands
- DCM: Emerging Business Model
- Compensation‐based incentives, ERP and delivery performance: Analysis from production and improvement perspectives
- Dynamic Marketing Capabilities: Toward an Integrative Framework
- Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance
- Creation of principal-agency relationship value : social capital and dynamic learning capability perspectives
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