The Effect of a Market Orientation on Business Profitability
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- Type
- article
- Published
- 1990-10-01
- Cited by
- 10,267
- References
- 49
- OpenAlex
- https://openalex.org/W1967968613
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:167534795
Keywords
Profitability index, Market orientation, Business, Measure (data warehouse), Orientation (vector space)
References
- Rediscovering the marketing concept
- Strategic marketing for nonprofit organizations
- Industrial Market Structure and Economic Performance
- Managing Assets and Skills: The Key to a Sustainable Competitive Advantage
- Marketing Behavior and Executive Action
- Foundations of Behavioral Research
- Psychometric theory (2nd ed.).
- A Paradigm for Developing Better Measures of Marketing Constructs
- Changes in managerial values, 1965-1986
- RELATIONSHIPS AMONG CORPORATE LEVEL DISTINCTIVE COMPETENCIES, DIVERSIFICATION STRATEGY, CORPORATE STRUCTURE AND PERFORMANCE
- The rediscovery of the marketing concept
- Market Orientation: The Construct, Research Propositions, and Managerial Implications
- Essentials of psychological testing
- Marketing management : analysis, planning, and control
- Interactions between marketing and R&D departments in implementing different business strategies
- Organizational strategy, structure, and process.
- Measuring organizational performance in the absence of objective measures: The case of the privately-held firm and conglomerate business unit
- Porter's (1980) Generic Strategies as Determinants of Strategic Group Membership and Organizational Performance
- Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:
- The Present Status of the Marketing Concept
Cited by
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- The impact of electronically-enabled supply chains on channel relationships and firm performance
- The impact of relationship-oriented behaviors on firm financial performance in the restaurant industry
- Creating Relational Customer Orientation
- Are Market Orientation and Learning Orientation Necessary for Superior Organizational Performance?
- A Balanced Scorecard Approach to Social CRM Performance Measurement
- Deja vu: Why firms respond more than once to a competitor action
- MARKETING CULTURE AND CORPORATE SOCIAL RESPONSIBILITY: THE CASE IN SERVICE FIRMS IN SRI LANKA
- Influence of life events on consumer decision making: financial services and mature aged consumers in Australia
- Fisheries Management and Market-oriented Value Adding (MOVA)
- The interrelationships among business ethics, organisational culture and attitudes towards strategic growth alternatives of Muslims’ SMEs in the UK
- Conceptual Foundations of Strategic Planning in the Malcolm Baldrige Criteria for Performance Excellence
- Innovativeness in food small business: What is its relationship with marketing?
- The impact of customer orientation and knowledge sharing on the relationship between entrepreneurial orientation and firm performance of cosmetic manufactureres in China
- An investigation into relationship marketing in South African family businesses
- Barriers to Increased Market-Oriented Activity: What the Literature Suggests
- Understanding the barriers to the assimilation of interorganizational technologies in channel relationships
- Understanding and practising market orientation : exploring how managers cope in turbulent environments
- Ist Marktorientierung ansteckend? Der Transfer der Marktorientierung über Hierarchieebenen – Eine empirische Mehrebenenuntersuchung
- Marketing in the 21st century customer value: The next source for competitive advantage
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