A Paradigm for Developing Better Measures of Marketing Constructs
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- Type
- article
- Published
- 1979-02-01
- Cited by
- 17,466
- References
- 27
- OpenAlex
- https://openalex.org/W1991623719
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:167967723
Keywords
Marketing, Business, Computer science, Psychology, Econometrics
References
- Theory of psychological measurement
- Development of Science
- The Theory of Buyer Behavior.
- Expectation-specific measures of the intersender conflict and role ambiguity experienced by industrial salesmen
- Foundations of Behavioral Research
- Research methods in social relations, 3rd ed.
- Theories of Performance and Satisfaction: A Review
- The Nature and Scope of Marketing
- Convergent and discriminant validation by the multitrait-multimethod matrix.
- Focus groups and the nature of qualitative marketing research.
- Reliability and behavior domain validity: reformulation and historical critique.
- The critical incident technique.
- Coefficient alpha and the internal structure of tests
- Can Marketing be a Science?
- Theory and Methods of Scaling.
- Measure Validation in Marketing
- Consumer Research: A State of the Art Review
- Current Problems in Consumer Behavior Research
- Measuring the Job Satisfaction of Industrial Salesmen
- The Development of the Science of Marketing—An Exploratory Survey
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- The impact of electronically-enabled supply chains on channel relationships and firm performance
- Supply chain collaboration: A literature review and empirical analysis to investigate uncertainty and collaborative benefits in regards to their practical impact on collaboration and performance
- Fraud risk factors and auditing standards : an integrated identification of a fraud risk management model
- An Investigation of Information Sharing and seeking Behaviors in Virtual Communities
- Comparison of Web and Telephone Survey Response Rates in Saudi Arabia
- The impact of relationship-oriented behaviors on firm financial performance in the restaurant industry
- An empirical investigation into the drivers of re-subscription in massively multiplayer online games : a commitment trust theory approach
- Answer format effects revisited
- Efficiency wages, public service motivation and effort in Malaysia: An empirical case study of Universiti Sains Malaysia
- The Impact of Augmenting Traditional Instruction with Technology-based, Experiential Exercise
- The Impact of Usability on the Intention of Planned Purchases in E-commerce Service Websites
- Employee Engagement Construct and Instrument Validation
- O GRAU DE INVESTIMENTO CORPORATIVO, DEFINIDO POR UM INDICADOR ECONÔMICO E FINANCEIRO
- I.T. changes : an exploration of the relationship between motivation, trust, and resistance to change in information technology
- An Investigation of Sustainable Product Purchase Behavior: A Social Cognitive Perspective of Consumer Action
- The effects of organizational factors on knowledge management effectiveness towards organizational performance in Malaysia
- MARKETING CULTURE AND CORPORATE SOCIAL RESPONSIBILITY: THE CASE IN SERVICE FIRMS IN SRI LANKA
- Influence of life events on consumer decision making: financial services and mature aged consumers in Australia
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