E‐satisfaction and e‐loyalty: A contingency framework

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Summary

Findings of this research indicate that although e-satisfaction has an impact on e-loyalty, this relationship is moderated by consumers' individual level factors and firms' business level factors.

Type
article
Published
2003-02-01
Cited by
2,580
References
38

Keywords

Loyalty, Psychology, Context (archaeology), Contingency, Value (mathematics)

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