Empirical Study of Online Auction Seller Switching: The Case of Yahoo vs. Ruten in Taiwan
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Summary
The study suggests that OAPPs should develop strategies and leverage the network effect to avoid customer switching and indicates that value-based factors directly influence perceived value which could suitably explain a seller’s decision to switch from one OAPP to another.
- Type
- article
- Published
- 2013-01-01
- Cited by
- 1
- References
- 56
- OpenAlex
- https://openalex.org/W12016171
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:18721786
Keywords
Leverage (statistics), Business, Value (mathematics), Order (exchange), Affect (linguistics)
References
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- Standardization and variety
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