Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Keywords

Box office, Word of mouth, Explanatory power, Revenue, Advertising

References

• The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the WorldA. R. Lieberman, Patricia Esgate — 2002
• Understanding Attitudes and Predicting Social BehaviorIcek Ajzen, Martin Fishbein — 1980
• Exploring the Value of Online Reviews to Organizations: Implications for Revenue Forecasting and PlanningChrysanthos Dellarocas, Neveen Awad, Xiaoquan Zhang — 2004
• Reel Power: The Struggle for Influence and Success in the New HollywoodMark Litwak — 1986
• Uncertainty in the Movie Industry: Does Star Power Reduce the Terror of the Box Office?Arthur De Vany, W. David Walls — 1999
• Social Ties and Word-of-Mouth Referral BehaviorJacqueline Johnson Brown, Peter H. Reingen — 1987
• An Attribution Explanation of the Disproportionate Influence of Unfavorable InformationRichard W. Mizerski — 1982
• Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product PerformanceRolph E. Anderson — 1973
• Disconfirmation of consumer expectations through product trial.Jerry C. Olson, Philip A. Dover — 1979
• Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth BehaviorDouglas Bowman, Das Narayandas — 2001
• Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing GameRobert E. Krider, Charles B. Weinberg — 1998
• The Effect of Positive and Negative Prior Information on Motion Picture AppreciationMichael H. Burzynski, Dewey J. Bayer — 1977
• Predicting Success of Theatrical Movies: An Empirical StudyBarry R. Litman — 1983
• The Anatomy of Buzz: How to Create Word of Mouth MarketingEmanuel Rosen — 2000
• Causal inferences about communicators and their effect on opinion changeAlice H. Eagly, Wendy Wood, Shelly Chaiken — 1978
• A Test of Services Marketing Theory: Consumer Information Acquisition ActivitiesKeith B. Murray — 1991
• Consumers’ Responses to Negative Word-of-Mouth Communication: An Attribution Theory PerspectiveRussell N. Laczniak, Thomas E. DeCarlo, Sridhar N. Ramaswami — 2001
• Effect of Media Advertising and other Sources on Movie SelectionRonald J. Faber, Thomas C. O’Guinn — 1984
• Exploring the Determinants of Broadway Show SuccessSrinivas K. Reddy, Vanitha Swaminathan, Carol M. Motley — 1998
• Customer Satisfaction and Word of MouthEugene W. Anderson — 1998

Cited by

• Essays in Telecommunications Policy and ManagementMiguel Godinho de Matos — 2013
• Different Scores: Video Gamers' Use of Amateur and Professional ReviewsRichard Dillio — 2013
• Buzz in motion pictures : what is buzz and how can marketing create it?Cameron Hugh Mackay — 2013
• The Effect of E-WOM Presentation Order on Consumer Attitude: The Moderating Role of E-WOM SourcesHanchi Ye, siqin Liu, Jie Gong — 2014
• Pump up the Volume? Examining The Relationship Between Number of Online Reviews and Sales: Is More Necessarily Better?Hila Etzion, Neveen Awad — 2007
• How to reach moviegoers: inbound vs. outbound tools in film marketingMolnár, Zita — 2012
• Analyzing Word-Of-Mouth In Social Media: The Impact And Generation PatternsWeifang Wu — 2012
• Customer sentiment and firm performanceQiang Fei — 2011
• Brand Recognition and Quality InferencesYvetta Simonyan, Daniel G. Goldstein — 2013
• Is This Review Believable? A Study of Factors Affecting the Credibility of Online Consumer Reviews from an ELM PerspectiveCindy Cheung, Choon Ling Sia, Kevin K. Y. Kuan — 2012
• Who’s Starring, What’s Buzzing and What’s Up NextLiuning Zhou — 2013
• Chatter Matters: How Twitter Can Open the Black Box of Online Word-of-MouthHuaxia Rui, Yizao Liu, Andrew B. Whinston — 2010
• Like Versus Dislike: How Facebook's Like-Button Influences People's Perception of Product and Service QualityValentin Schöndienst, Florian Kulzer, Oliver Günther — 2012
• Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social MediaPanagiotis Adamopoulos, Vilma Todri — 2014
• Présence des marques dans les communautés virtuelles de consommation : rôle et impact sur la relation à la marqueFrédéric Lopez — 2012
• Systematic measurement of centralized online reputation systemsMalcolm Munro, William Wei Song, Ling Liu — 2011
• Product Reputation Manipulation: The Impact of Shill Reviews on Perceived QualityToan C. Ong, Michael V. Mannino, Dawn G. Gregg — 2013
• Let the Comments Fly: The Effects of Flying Commentary Presentation on Consumer JudgmentYi Shen, Hock Chuan Chan, Iris W. Hung — 2014
• MARKETING STRATEGY BEYOND THE FIRM BOUNDARY: ESSAYS EXAMINING THE EFFECTS OF SOCIAL NETWORKS ON FIRM PERFORMANCEFelipe Thomaz — 2014
• The Impact of Electronic-Word-of-Mouth on Digital Microproducts: An Empirical Investigation of Amazon ShortsNaveen Amblee, Tung Bui — 2007

Related papers

• Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouthMingzhou Yu, Fang Liu, Julie Lee — 2019
• Graduated response policies to digital piracy: Do they increase box office revenues of movies?Jordi McKenzie — 2017
• Oscar Buzz and the Influence of Word of Mouth on Movie SuccessOwen Eagan — 2020
• The Differences Between Positive And Negative Word-Of-Mouth -Emotion As A Differentiator?Jill Sweeney, Geoffrey N. Soutar, Tim Mazzarol — 2005
• Turning Followers into Dollars: The Impact of Social Media on a Movie’s Financial PerformanceJoshua J Kaplan — 2012
• On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and TransmissionMatteo De Angelis, Andrea Bonezzi, Alessandro M. Peluso — 2012
• An exploratory study of word‐of‐mouth communication in a hierarchy of effects contextEric R. Spangenberg, Joan L. Giese — 1997
• Introduction Strategy for New Products with Positive and Negative Word-of-MouthVijay Mahajan, Eitan Muller, Roger A. Kerin — 1984