Like Versus Dislike: How Facebook's Like-Button Influences People's Perception of Product and Service Quality
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Summary
The results indicate that the theoretical framing of Likes as a Signal is valid and that people do perceive the quality of products and services as superior when they are associated with more Likes.
- Type
- article
- Published
- 2012-01-01
- Cited by
- 19
- References
- 57
- OpenAlex
- https://openalex.org/W48229458
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:12651143
Keywords
Perception, Framing (construction), Psychology, Product (mathematics), Quality (philosophy)
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- Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
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Cited by
- A Lie Never Lives to be Old: The Effects of Fake Social Information on Consumer Decision-Making in Crowdfunding
- The social significance of the Facebook Like button
- Using web and mobile technology to motivate pro-environmental action after a nature-based tourism experience
- The emergence and effects of fake social information: Evidence from crowdfunding
- Understanding the relationships between performance metrics and QoE for Over-The-Top video
- The influence of liking and disliking on creative expression in digital photos
- Crowdfunding: Platform Dynamics under Asymmetric Information
- Popularity or Proximity: Characterizing the Nature of Social Influence in an Online Music Community
- Dynamics in Platform Ecosystems
- An Investigation Into Facebook “Liking” Behavior An Exploratory Study
- Kajian Kritis Kontribusi Signaling Theory di Area Penelitian Online Commerce
- S-commerce: Influence of Facebook likes on purchases and recommendations on a linked e-commerce site
- Engagement by Design
- How does consumer engagement evolve when brands post across multiple social media?
- The Infamous "Like" Feature: A Neuro Perspective
- The Use of Negative Interface Cues to Change Perceptions of Online Retributive Harassment
- Persuaded to Buy: A Study on the Influence of Peer Pressure and Expert Opinion on Purchase Intention
- A Platform for improving the capability of young faculties in universities based on knowledge management
- Policy brief on access to finance for inclusive and social entrepreneurship
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