Like Versus Dislike: How Facebook's Like-Button Influences People's Perception of Product and Service Quality

Explore this paper's citation graph

Summary

The results indicate that the theoretical framing of Likes as a Signal is valid and that people do perceive the quality of products and services as superior when they are associated with more Likes.

Type
article
Published
2012-01-01
Cited by
19
References
57

Keywords

Perception, Framing (construction), Psychology, Product (mathematics), Quality (philosophy)

References

Cited by

Related papers