How to reach moviegoers: inbound vs. outbound tools in film marketing
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- Type
- dissertation
- Published
- 2012-01-01
- Cited by
- 0
- References
- 29
- Access
- Open access
- OpenAlex
- https://openalex.org/W18233145
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:127285974
Keywords
Advertising, Marketing, Business
References
- An empirical study of the determinants of revenues and marketing expenditures in the motion picture industry
- The long-term box office performance of sequel movies
- Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
- Buzz marketing for movies
- Does film criticism affect box office earnings? Evidence from movies released in the U.S. in 2003
- The effectiveness of post-release movie advertising
- Understanding preferences for motion pictures
- On the Perceived Quality of Movies
- The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market
- New Film Website Promotion and Box Office Performance
- Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model
- New Film Website Promotion and Box-office Performance
- Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
- Predicting
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