Let the Comments Fly: The Effects of Flying Commentary Presentation on Consumer Judgment

Keywords

Presentation (obstetrics), On the fly, Computer science, Aeronautics, Engineering

References

• Interactive Decision Aids for Consumer Decision Making in E-Commerce: The Influence of Perceived Strategy RestrictivenessWeiquan Wang, Izak Benbasat — 2009
• Always On: Advertising, Marketing, and Media in an Era of Consumer ControlChristopher Vollmer, Geoffrey Precourt — 2008
• The Affective Response Model: A Theoretical Framework of Affective Concepts and Their Relationships in the ICT ContextPing Zhang — 2013
• Social Psychology: Handbook of Basic PrinciplesNorbert Schwarz, Gerald L. Clore — 1996
• Designing Interfaces with Social Presence: Using Vividness and Extraversion to Create Social Recommendation AgentsTraci J. Hess, Mark A. Fuller, Damon E. Campbell — 2009
• Media and Group Cohesion: Relative Influences on Social Presence, Task Participation, and Group ConsensusYoungjin Yoo, Maryam Alavi — 2001
• The Other Side of Acceptance: Studying the Direct and Indirect Effects of Emotions on Information Technology UseAnne Beaudry, Pinsonneault — 2010
• Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology UsageRitu Agarwal, Elena Karahanna — 2000
• Flow in Computer-Mediated Environments: Promises and ChallengesChristina M. Finneran, Ping Zhang — 2005
• Microcomputer playfulness: development of a measure with workplace implicationsJane Webster, Joseph J. Martocchio — 1992
• Affect in Web Interfaces: A Study of the Impacts of Web Page Visual Complexity and OrderLiqiong Deng, Poole — 2010
• An approach to environmental psychologyAlbert Mehrabian, James A. Russell — 1974
• The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industryWenjing Duan, Bin Gu, Andrew B. Whinston — 2008
• Deciphering word-of-mouth in social media: Text-based metrics of consumer reviewsZhu Zhang, Xin Li, Yubo Chen — 2012
• The role of emotions in marketingRichard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer — 1999
• Mood, Awareness, and Product EvaluationGerald J. Gorn, Marvin E. Goldberg, Kunal Basu — 1993
• Knowledge Worker Communications and Recipient Availability: Toward a Task Closure Explanation of Media ChoiceDetmar W. Straub, Elena Karahanna — 1998
• The Moderating Effects of Utilitarian and Hedonic Values on Information Technology ContinuanceLingling Xu, Julian Lin, Hock Chuan Chan — 2012
• Internet forums as influential sources of consumer informationBarbara Bickart, Robert M. Schindler — 2001
• Feelings and phenomenal experiencesNorbert Schwarz, Gerald L. Clore — 1996

Cited by

• Watching online videos interactively: the impact of media capabilities in Chinese Danmaku video sitesLili Liu, Ayoung Suh, Christian Wagner — 2016
• Adoption of Implicit eWOM in Facebook: An Affect-as-Information Theory PerspectiveNavid Aghakhani, Hossein Kalantar, Mohammad Salehan — 2016
• Understanding Young People's Use of Danmaku Websites: the effect of Perceived Coolness and subcultural IdentiXixian Peng, Yuxiang Zhao, Hock‐Hai Teo — 2016
• You Are Not Alone: the Impacts of Danmu Technological Features And Co-experience On Consumer Video Watching BehaviorSi Fan, Yaobin Lu, Ling Zhao — 2017
• An exploratory study: using Danmaku in online video-based lecturesXi Lin, Mingyu Huang, Leslie Cordie — 2018
• A Research of the Constructing of Cultural Field of Danmu Video Website Bilibili in ChinaYang Tian — 2018
• Danmaku Related to Video Content Facilitates LearningYabo Zhang, Aiping Qian, Zhongling Pi — 2018
• Online social viewing: Cross-cultural adoption and uses of bullet-screen videosAnan Wan, Leigh Moscowitz, Linwan Wu — 2020
• The danmaku interface on Bilibili and the recontextualised translation practice: a semiotic technology perspectiveYuhong Yang — 2019
• DanmakuQunfang Wu, Yisi Sang, Yun Huang — 2019
• What Motives Users to Participate in Danmu on Live Streaming Platforms? The Impact of Technical Environment and EffectanceKun Wang, Zhao Pan, Yaobin Lu — 2019
• Exploring the Effect of Incorporating Danmaku into AdvertisingLewen Wei, Tongxin Sun, Bingjie Liu — 2020
• The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs: a perspective from social presence and immersionTiantian Yang, Feng Yang, Jinqi Men — 2021
• Bullet Comments for 360°VideoYi-Jun Li, Jin-Chuan Shi, Fang‐Lue Zhang — 2022
• Saliency-aware Bullet Comment for Virtual Reality VideoT.M. Ng, Fu-Lai Chung — 2025
• Socially engaged or informationally overwhelmed? Effect of bullet-screen comment quantity on video-likingMingyue Zhang, Lei He, H. C. Chen — 2026
• Who is with You? Integrating a Play Experience into Online Video Watching via Danmaku TechnologyLili Liu, Ayoung Suh, C. Wagner — 2017
• Time-Sync Comments Analyzation for Understanding Subscribers to Live Streaming ServicesFangfang Huang, Guojun Xie, Zixi Chen — 2020
• Investigating Communal Interactive Video Viewing Experiences OnlineLili Liu, Ayoung Suh, C. Wagner — 2016
• Research on the Influencing Factors of Online Video Danmaku Watching and ParticipationJunfeng Liao, Rundong Li, Huizhong Liao — 2023

Related papers

• “Come on momma, let’s see the drummer”: movement-based interaction and the performance of personal styleFiona Jane Candy — 2007