EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition

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Summary

The results show that the interactive Web site leads to more information processing, higher favorability toward the product and the Web site, and greater flow state intensity, and confirm the hypothesized moderating effect of need for cognition on information processing.

Type
article
Published
2005-11-01
Cited by
431
References
91

Keywords

Interactivity, Web site, Cognition, Need for cognition, Information processing

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