EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition
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Summary
The results show that the interactive Web site leads to more information processing, higher favorability toward the product and the Web site, and greater flow state intensity, and confirm the hypothesized moderating effect of need for cognition on information processing.
- Type
- article
- Published
- 2005-11-01
- Cited by
- 431
- References
- 91
- OpenAlex
- https://openalex.org/W2002626612
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:143802164
Keywords
Interactivity, Web site, Cognition, Need for cognition, Information processing
References
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- Creating virtual product experiences: The role of telepresence
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- Reinvestigating online purchase behaviour model: a test of alternative models using a cross-cultural study
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- LA INTERACTIVIDAD Y EL FLUJO EN LA EFICACIA DE LA COMUNICACIÓN INTERACTIVA* THE ROLE OF INTERACTIVITY AND FLOW STATE ON THE EFFECTIVENESS OF INTERACTIVE COMMUNICATION
- Perceived irritation in online shopping: The impact of website design characteristics
- Deconstructing and Operationalizing Interactivity: An Online Advertising Perspective
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