The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference

Keywords

Preference, Psychology, Cognitive psychology, Mathematics, Statistics

References

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• La identificación del consumidor con la empresa: antecedentes e influencia sobre el comportamientoSalvador Ruíz de Maya, Longinos Marín Rives — 2008
• The Effects of Service Recovery Satisfaction on Customer Loyalty and Future Behavioral Intentions: An Exploratory Study in the Luxury Hotel IndustryKristen A. Riscinto-Kozub — 2008
• Incorporating User Perceptions and Product Attributes in Software Product Design and EvaluationHsinchun Chen, William L. Moore, Paul Jen‐Hwa Hu — 2012
• Customer share of visits to full-service restaurants in response to perceived value and contingency variablesWansoo Kim — 2009
• The Role of Humor in the Persuasion of Individuals Varying in Need for CognitionMaggie Geuens, Patrick De Pelsmacker — 2002
• Love brands juvenis: fortes relações de cumplicidadeHelena Figueiredo Pina — 2006
• Dispositional and situational predictors of confirmatory behavior in the employment interviewLiviu Florea — 2007
• Effects of Online Consumer Reviews on Attitudes and Behavioral Intentions toward Products and RetailersJee Sun Park — 2012
• The Influence of Personality Traits on the Processing of Visual and Verbal InformationJane Z. Sojka, Joan L. Giese — 2001
• Advertising Effects on Consumer Processing of Brand Extensions: Applying the Categorization Model and Framing TheoryJungsuk Kang — 2013
• The Effect of Product Review Presentation and Product Type on Customer EvaluationsLiqiang Huang, Chuan‐Hoo Tan, Kwok‐Kee Wei — 2013
• Skrifter utgivna vid Svenska handelshögskolan Publications of the Swedish School of Economics and Business AdministrationHannele Kauppinen — 2004
• Explaining Alternative Behaviors of Online Consumers: An Integration of the Technology Acceptance Model to Preferential DecisionAchita Muthitacharoen, Prashant Palvia — 2003
• The effects of Component Brands on Consumer Choice and Evaluation of Information Technology ProductsLiqiang Huang, Chuan‐Hoo Tan, Khim Yong Goh — 2014
• Segmenting Online Consumers Based on their Preference DevelopmentsAchita Muthitacharoen, Nattawat Suwan — 2004
• Consumer's Preference Between the Internet and Conventional Stores (An Exploratory Study)Achita Muthitacharoen — 2000
• The Aesthetics of Personal Style: The Interaction between Fashion and InteriorsMegan Jeanette Sprigler — 2006

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