Comparing the Effectiveness of the Web Site with Traditional Media

Keywords

Web site, Business, Advertising, World Wide Web, Marketing

References

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• Consumers' Perceptions of Airlines: A Correspondence Analysis Approach in a Global Airline IndustryErdener Kaynak, Orsay Kucukemiroglu, Ali Kara — 1994
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• Advertiser Perceptions of the Internet as a Marketing Communications ToolAlan J. Bush, Victoria D. Bush, Sharon Harris — 1998
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Cited by

• Productos funcionales versus expresivos y de alta implicación versus baja en InternetBelinda de Frutos Torres, María Sánchez Valle — 2006
• Advertising, Internet Based Networking Websites (IBNWs) and New VenturesCarlos A. Jara, Terence Wayburne — 2012
• The effects of cultural differences on consumer perceptions of celebrity athlete endorsement : a comparative study between Canada and ChinaHao Wang — 2009
• A Comparative Analysis of Attitudes toward and Responses to Email and Postal Direct Mail AdvertisingC. Garland — 2009
• Generating Website TrafficJohanna S. Ilfeld, Russell S. Winer — 2002
• Depictions of Ethnicity and Gender on the Front Pages of College and University Websites.Mackenzie Blair Frazier — 2003
• Corporate social disclosure in the timber industry in Western Australia 1989-1998 : A test of legitimacy theoryTheo Christopher — 2002
• Konsumentkaraktäristikens betydelse inom rese- och resmålskommunikationJens Aronsson, Anna Fridheim — 2006
• Combining Online, Print Increases Ad EffectivenessGinger Rosenkrans, Keli Myers — 2013
• Development of a media selection model using the analytic network processKeith S. Coulter, Joseph Sarkis — 2005
• The impact of consumer knowledge, information mode and presentation form on advertising effectsSanjay Nagaraj — 2007
• LA COMMUNICATION MEDIATIQUE : INTERACTIONS HUMAINES ET SOCIALES MEDIATISEESMarie-Pierre Fourquet-Courbet — 2010
• Contemporary Research in E-BrandingSubir Bandyopadhyay — 2008
• LA INTERACTIVIDAD Y EL FLUJO EN LA EFICACIA DE LA COMUNICACIÓN INTERACTIVA* THE ROLE OF INTERACTIVITY AND FLOW STATE ON THE EFFECTIVENESS OF INTERACTIVE COMMUNICATIONMaría Sicilia Piñero, Salvador Ruíz de Maya — 2009
• A Multidimensional Approach to Product Advertisement in the Virtual Retail EnvironmentKatherine C. Pramataris, Dimitris Papakiriakopoulos, Thodoris Motsios — 2000
• Exploration of normative and predictive expectations of bank web site features: a tale of two task scenariosKathryn Mary Waite — 2009
• Consumer behavior study in the field of tourismRamona Gruescu — 2008
• Developing the Virtual Destination Image Formation ModelYong-Ho Hyun — 2007
• How Middle School Students Perceive Advertising Before and after a Unit Plan Analyzing Its Content and StrategiesBret Lefler — 2006
• Why a Journal of Research for ConsumersSimone Pettigrew — 2001

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