How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions

Keywords

Psychology, Advertising, Brand awareness, Cognition, Social psychology

References

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Cited by

• Towaroznawcze aspekty badania i oceny wartości promocyjnej opakowań jednostkowych towarów powszechnego użytkuAdalberta Walden-Kozłowska — 2005
• The Effects of Portal Website Attitude and E-Services on Branding of E-StoresHsiu‐Li Chen, Shane Mathews — 2013
• Testing Interaction Effects in Structural Equation Models.Randall E. Schumacker, Edward E. Rigdon — 1995
• EL ROL DE LA TELEVISIÓN EN LA VALORACIÓN DEL MATERIALISMO Y SU INFLUENCIA EN LA EFICACIA PUBLICITARIASalvador Ruíz de Maya, Carlos Antonio Martínez Clares — 2007
• The Role of Humor in the Persuasion of Individuals Varying in Need for CognitionMaggie Geuens, Patrick De Pelsmacker — 2002
• LA CREATIVITE PUBLICITAIRE PERCUE MODELISATION ET IMPACT SUR LE PROCESSUS DE PERSUASION PUBLICITAIREMaria Mercanti‐Guérin — 2005
• Tipología de las estrategias publicitarias un estudio empíricoAna María Gutiérrez Arranz — 1995
• The Role of Self-Regulation Training in Developing the Motivation Management Capabilities of SalespeopleMark Leach, Annie H. Liu, Wesley J. Johnston — 2005
• Actitud y motivación hacia la publicidad interactiva en televisión: influencia de la complejidad de la aplicación y del tipo de incentivoLaura Aymerich-Franch, Matilde Delgado, Emíli Prado — 2010
• Virtual Product Experience: The Effects of Interactivity Task and Product Type on Presence PerceptionsChristoph Schneider — 2006
• The impact of consumer knowledge, information mode and presentation form on advertising effectsSanjay Nagaraj — 2007
• The effect of pro-environment third party organisation (TPO) endorsements on consumer behaviourSarah Pasquale — 2012
• Exploring Perceptions of Presentation Formats: Antecedents and ConsequencesDaniela Rudloff — 2012
• Is Consumer Behavior DifferentValerie S. Folkes — 2002
• Perceived irritation in online shopping: The impact of website design characteristicsBassam Hasan — 2016
• Leverage Points for Addressing Digital Inequality: An Extended Theory of Planned Behavior PerspectiveJJ Po-An Hsieh — 2006
• Towards a deeper understanding of human emotions in marketing communication: the‘Slogan Validator’and self-reported measurement contrastedWan-Chen Wang — 2010
• Understanding Digital InequalityJ. J. Po-An Hsieh, Mark Keil, Arun Rai — 2005
• Consumer Decision Making as a Basis for Destination Selection: an Empirical Study of German Tourists in IrelandA. Conway — 1999
• Print and Online CatalogsRobert F. Krampf, David A. Griffith — 2002

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