Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time

Keywords

Psychology, Advertising, Prime time, Content (measure theory), Sample (material)

References

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Cited by

• Die Wirkung positiver und negativer Aussagen in der Werbung vor dem Hintergrund des Message FramingHeribert Gierl, Roland Helm, Michaela Satzinger — 2000
• Zapping and Its Impact on Brand Purchase BehaviorFred S. Zufryden, James H. Pedrick, Avu Sankaralingam — 1993
• Advertising Content and Irritation: A Study of 226 TV CommercialsPatrick De Pelsmacker, Joachim Van den Bergh — 1999
• Determinants of cultural event tourist motivationPandora Kay — 2007
• Influence de la fatigue du consommateur sur le processus de traitement visuel d'une publicitéDina Rasolofoarison — 2011
• Affirmative Disclosure in Fast Food Advertisements: Its Effect on Attitudes Toward the Ad, Attitude Toward the Brand and Purchase IntentionsTara Kayhani Kermanshahi — 2014
• Emociones del consumidor. Aplicación de la escala agrado-activación en la segmentación de visitantes de servicios de ocio y turismoJosé Enrique Bigné Alcañiz, Luisa Andreu Simó — 2005
• Dissecting Movie Genres from an Audience Perspective: MTI Movie Classification MethodJi-Hyun Shon, Young‐Gul Kim, Sang-Jin Yim — 2012
• Reputacja w zarządzaniu przedsiębiorstwem : ujęcie marketingoweAdam Figiel — 2013
• Controlled, Uncontrolled Communication, Brand Name and Brand Attitude: A Relational Study on Cellular Telecom Sector of BangladeshAhmed Jubayer, Md. Abdur Rouf — 2014
• The forgotten brand personality dimensionIftakar Haji, Heiner Evanschitzky, Ian Combe — 2012
• The Role of Humor in the Persuasion of Individuals Varying in Need for CognitionMaggie Geuens, Patrick De Pelsmacker — 2002
• Television and internet commercials avoidanceMichel Wedel, Anocha Aribarg, Thales Teixeira — 2009
• The influence of advertisement familiarity and originality on visual attention and brand memoryRik Pieters, Luk Warlop, Michel Wedel — 1999
• THE AIDA MODEL FOR ADVERGAMESAlina Irina Ghirvu — 2013
• Tipología de las estrategias publicitarias un estudio empíricoAna María Gutiérrez Arranz — 1995
• The influence of culture and product consumption purpose on advertising effectivenessAsoka Gunaratne — 2000
• Eficacia de la Publicidad Emocional. Un Estudio Comparativo entre la Ejecuci¢n de Tipo Emocional e InformativaCristina Ceruelo Ruiz, Ana María Gutiérrez Arranz — 2003
• Attention to and Memory for Audio and Video Information in Television Scenes.Michael D. Basil — 1992
• Healthy Stimulants. Motivating Online Health Information Seeking Through Traditional Mass MediaS. Brunsting — 2003

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