Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues
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- Type
- article
- Published
- 2016-03-01
- Cited by
- 48
- References
- 27
- OpenAlex
- https://openalex.org/W1131341106
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:152808836
Keywords
Conceptual framework, Marketing, Omnichannel, Affect (linguistics), Focus (optics)
References
- Shopping missions: An analytical method for the identification of shopper need states
- Amount off versus percentage off—when does it matter?
- Economics of information
- Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivation
- Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being
- Store-window creativity's impact on shopper behavior
- Expressing and defining self and relationships through everyday shopping experiences
- Antecedents and outcomes of market mavenism: Insights based on survey and purchase data
- Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions.
- Category-based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing
- The Contingent Effects of Semantic Price Cues
- External Validity and the Research Process: A Comment on the Calder/Lynch Dialogue
- The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
- Goal Setting and Goal Striving in Consumer Behavior
- Deliberative and implemental mind-sets: Cognitive tuning toward congruous thoughts and information
- Customer Experience Management in Retailing: Understanding the Buying Process
- Goal setting and goal pursuit in the regulation of body weight
- Pricing in the modern world: the role of price-related and non-price related cues
- Retailing research: Past, present, and future
- Customer Experience Management in Retailing: An Organizing Framework
Cited by
- Succeeding on social media: Exploring communication strategies for wine marketing
- Sailing through marketing: A critical assessment of spatiality in marketing literature
- Customer service as a strategic tool amongst independent retail food chains in KwaZulu-Natal
- Digital strategies for two-sided markets: A case study of shopping malls
- The application of appraisal theories of emotions in the case of consumer confusion: theoretical and practical implications
- Transitions towards omni-channel retailing strategies: a business model perspective
- Loyalty Formation for Different Customer Journey Segments
- Clustering Attitudes and Behaviors of High/ Low Involvement Grocery Shopper
- The study of the shopper marketing activation process of Unilever Bangladesh Limited
- Talent management meta review: a validity network schema approach
- Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
- Omni-channel management in the new retailing era: A systematic review and future research agenda
- How do consumers process digital display ads in-store? The effect of location, content, and goal relevance
- Antecedents of Webrooming in Omnichannel Retailing
- Determinants of Webrooming and Showrooming Behavior: A Systematic Literature Review
- Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices
- Effect of Escalator Use on Mall Love among Adult Pakistani Visitors
- A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
- The neglected unity-in-variety principle: A holistic rather than a single-factor approach in conceptualising a visual merchandise display
- Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour
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