Integrating Social Network Effects in Product Design and Diffusion
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Summary
This thesis presents a two dimensional influence model and extends the modeling and solution methods for the product line design problem which involves designing multiple products within the same product line with the objective of appealing to the heterogeneous structure of the market.
- Type
- dissertation
- Published
- 2012-01-01
- Cited by
- 15
- References
- 93
- Access
- Open access
- OpenAlex
- https://openalex.org/W95964311
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:59733557
Keywords
Social network (sociolinguistics), Diffusion, Product (mathematics), Computer science, Mathematics
References
- Exploring the Concept of Mobile Viral Marketing through Case Study Research
- Social Networks and Marketing
- Matheuristics: Hybridizing Metaheuristics and Mathematical Programming
- Online Social Comparison: Implications Derived from Web 2.0
- Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
- Adaptation in Natural and Artificial Systems: An Introductory Analysis with Applications to Biology, Control, and Artificial Intelligence
- Network Externalities, Competition, and Compatibility
- Genetic Algorithms for Product Design: How Well do They Really Work?
- Studying Recommendation Algorithms by Graph Analysis
- New Product Diffusion Models in Marketing: A Review and Directions for Research:
- Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'
- Network-Based Marketing: Identifying Likely Adopters Via Consumer Networks
- The Statistical Mechanics of Strategic Interaction
- An Optimization Framework for Product Design
- Informational and Normative Social Influence in Buyer Behavior
- Virtuality, communication, and new product team creativity: a social network perspective
- How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
- Uses of Agent-Based Modeling in Innovation/New Product Development Research
- Diffusion of innovations
- The 0-1 Knapsack problem with a single continuous variable
Cited by
- Designing Price Incentives in a Network with Social Interactions
- A linear threshold-hurdle model for product adoption prediction incorporating social network effects
- How to influence people with partial incentives
- HOW SOCIAL MEDIA CONTRIBUTES TO MULTINATIONAL MARKETING STRATEGIES AND ITS IMPACT ON CUSTOMER RELATIONSHIP MANAGEMENT IN THE 21 ST CENTURY
- Noninfluentials and information dissemination in the microblogging community
- Computational Analysis of Intelligent Agents: Social and Strategic Settings
- Bilevel Game-Theoretic Optimization for Product Adoption Maximization Incorporating Social Network Effects
- Integrating Social Network Effects in the Share-Of-Choice Problem
- Mathematical Programming Models for Influence Maximization on Social Networks
- Key issues of incorporating social network effects in product portfolio planning
- Viral product design for social network effects
- Least cost influence propagation in (social) networks
- An exact algorithm for robust influence maximization
- UM NOVO ALGORITMO BRANCH-AND-CUT PARA O PROBLEMA DE INFLUÊNCIA DE MENOR CUSTO GENERALIZADO EM REDES
- Weighted Target Set Selection on Social Networks
- Optimal Interventions on the Linear Threshold Model in Large-Scale Networks
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