Integrating Social Network Effects in Product Design and Diffusion

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Summary

This thesis presents a two dimensional influence model and extends the modeling and solution methods for the product line design problem which involves designing multiple products within the same product line with the objective of appealing to the heterogeneous structure of the market.

Type
dissertation
Published
2012-01-01
Cited by
15
References
93
Access
Open access

Keywords

Social network (sociolinguistics), Diffusion, Product (mathematics), Computer science, Mathematics

References

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