Scalable influence maximization for prevalent viral marketing in large-scale social networks

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Summary

The results from extensive simulations demonstrate that the proposed algorithm is currently the best scalable solution to the influence maximization problem and significantly outperforms all other scalable heuristics to as much as 100%--260% increase in influence spread.

Type
article
Published
2010-07-25
Cited by
1,824
References
26

Keywords

Scalability, Heuristics, Viral marketing, Maximization, Computer science

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