Mining knowledge-sharing sites for viral marketing

Matthew Richardson, Pedro Domingos · Knowledge Discovery and Data Mining · 2002

Summary

This research optimize the amount of marketing funds spent on each customer, rather than just making a binary decision on whether to market to him, and takes into account the fact that knowledge of the network is partial, and that gathering that knowledge can itself have a cost.

Type: article
Published: 2002-07-23
Cited by: 1,853
References: 27
DOI: https://doi.org/10.1145/775047.775057
OpenAlex: https://openalex.org/W2056609785
Semantic Scholar: https://api.semanticscholar.org/CorpusID:5785954

Keywords

Viral marketing, Computer science, Probabilistic logic, Robustness (evolution), Knowledge sharing

References

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Mining knowledge-sharing sites for viral marketing

Summary

Keywords

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