Network-Based Marketing: Identifying Likely Adopters Via Consumer Networks

Keywords

Ranking (information retrieval), Linkage (software), Set (abstract data type), Baseline (sea), Selection (genetic algorithm)

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• The Quest for Content: the Integration of Product Networks and Social Networks in Online Content ExplorationJacob Goldenberg, Gal Oestreicher-Singer, Shachar Reichman — 2010
• Understanding Awareness Diffusion in MicrobloggingBin Zhu, Michael Chau — 2010
• Predicting Users' Future Level of Communication Activity in Online Social Networks: A First Step towards More Advertising EffectivenessFlorian Probst — 2011
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• Technology Adoption in Online CommunitiesGang Peng, Jifeng Mu — 2009
• Pseudo-social network targeting from consumer transaction dataDavid Martens, Foster Provost — 2011
• Analyzing behavior in customer relationships accounting for customer-to-customer interactionsHans Risselada — 2012
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• Modeling Viral Marketing Dynamics in Social Networks - Findings From Computational Experiments with Agent-Based Simulation ModelsChristian Hildebrand, Reto Hofstetter, Andreas Herrmann — 2012
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• The impact of e-WOM spread through social networks on the decision making process: a Romanian online community analysisPerju Alexandra, Claudia Iconaru, Octav-Ionuţ Macovei — 2011
• I Am Human Rights: Leveraging Social Media Identity Recasting for Human Rights Acceptance in the United StatesNoah Echols — 2012

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