Social Networks and Marketing

Keywords

Business, Social marketing, Marketing, Advertising

References

• Network-Based Marketing: Identifying Likely Adopters Via Consumer NetworksShawndra Hill, Foster Provost, Chris Volinsky — 2006

Cited by

• The Quest for Content: the Integration of Product Networks and Social Networks in Online Content ExplorationJacob Goldenberg, Gal Oestreicher-Singer, Shachar Reichman — 2010
• Technology Adoption in Online CommunitiesGang Peng, Jifeng Mu — 2009
• Identifying high value customers in a social network: Individual characteristics vs. social influenceSang Uk Jung — 2012
• Analyzing behavior in customer relationships accounting for customer-to-customer interactionsHans Risselada — 2012
• Interpersonal online trust in new online social networksJonathan Berger — 2012
• Integrating Social Network Effects in Product Design and DiffusionDilek Günneç — 2012
• New Media Marketing: The Innovative Use of Technology in NCAA Athletic Department E-Branding InitiativesTulay G. Cooper — 2010
• The Structural Importance of Consumer NetworksSeung Hwan Lee — 2011
• Mobile Application Adoption by Young Adults: A Social Network PerspectiveDavid G. Taylor, Troy A. Voelker, Iryna Pentina — 2011
• THE INFLUENCE OF AFFECT ON PRODUCT EVALUATIONS AND ENDURING CONSUMPTION ENJOYMENTJames A. Mead — 2015
• FINANCIAL SERVICES MARKETING IN THE ERA OF ONLINE SOCIAL NETWORK SITES: THE CASE OF INSURANCE MARKETINGAnna Majtánová, Zuzana Brokešová — 2012
• A Dyad Model of Calling Behaviour with Tie Strength DynamicsMengze Shi, Botao Yang, Jeongwen Chiang — 2009
• Estudio de benchmarking del uso de las redes sociales como herramienta de marketing online en hoteles españolesJimena García Giménez — 2014
• Customer Lifetime Network ValueJulia Klier, Mathias Klier, Florian Probst — 2014
• Who will lead and who will follow: Identifying Influential Users in Online Social NetworksFlorian Probst, Laura Grosswiele, Regina Pfleger — 2013
• Identity Signaling with Social Capital: A Model of Symbolic ConsumptionJonah Berger, Benjamin Ho, Yogesh V. Joshi — 2011
• An Equilibrium Model of User Generated ContentDae-Yong Ahn, Jason A. Duan, Carl F. Mela — 2011
• Uncovering Social Network Structures through Penetration DataYaniv Dover, Jacob Goldenberg, Daniel Shapira — 2009
• “Like it or not”: Consumer responses to word‐of‐mouth communication in on‐line social networksKeith S. Coulter, Anne L. Roggeveen — 2012
• Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?*William E. Baker, Amir Grinstein, Nükhet Harmancioǧlu — 2016

Related papers

• Influentials, Networks, and Public Opinion FormationDuncan J. Watts, Peter Sheridan Dodds — 2007
• Opinion Leadership and Social Contagion in New Product DiffusionRaghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente — 2011
• The Strength of Weak TiesMark Granovetter — 1973
• Social Network Analysis: Methods and ApplicationsStanley Wasserman, Katherine Faust — 1994
• Diffusion of innovationsEverett M. Rogers, Arvind Singhal, Margaret M. Quinlan — 1964
• Social Ties and Word-of-Mouth Referral BehaviorJacqueline Johnson Brown, Peter H. Reingen — 1987
• Medical Innovation Revisited: Social Contagion versus Marketing EffortChristophe Van den Bulte, Gary L. Lilien — 2001
• Network Effects and Personal Influences: The Diffusion of an Online Social NetworkZsolt Katona, Peter Pal Zubcsek, Miklós Sárváry — 2011
• Structural Holes: The Social Structure of CompetitionPeter H. Reingen, Ronald S. Burt — 1994