Influencia de la relación entre Marketing e I+D sobre el rendimiento de un nuevo producto. El papel moderador del grado de novedad

María José Sanzo Pérez, Nuria García Rodríguez · Revista Europea de Dirección y Economía de la Empresa · 2006

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Type: article
Published: 2006-01-01
Cited by: 1
References: 104
OpenAlex: https://openalex.org/W72873961
Semantic Scholar: https://api.semanticscholar.org/CorpusID:127237665

Keywords

Product (mathematics), Humanities, Political science, Business, Art

References

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Dimensiones y determinantes del éxito de los nuevos productos: un análisis para la empresa murcianaJosé Luis Munuera Alemán, Pilar Carbonell Foulquié — 1998
Factores estratégicos y organizativos del proceso de desarrollo de nuevos productos: un análisis del caso españolSandra Valle Álvarez — 2001
En las Fronteras del Marketing Interno: una óptica marketingInés Küster Boluda — 2002
La integración organizativa de las actividades de marketing: Factores condicionantes y consecuenciasJoan Llonch i Andreu, María Pilar López Belbeze — 2002
Determinants of New Product Performance: A Review and Meta-AnalysisMitzi M. Montoya‐Weiss — 1994
The Effect of a Market Orientation on Business ProfitabilityJohn C. Narver, Stanley F. Slater — 1990
Upper management control of new product development projects and project performanceJoseph M. Bonner — 2002
The Determinants of Commitment in the Distributor–Manufacturer RelationshipLester E. Goodman, Paul Dion — 2001
Dimensions of success in new product development: An exploratory investigationSusan Hart — 1993
Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and ControlJakki J. Mohr, Robert J. Fisher, John R. Nevin — 1996
An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependenceSyed Saad Andaleeb — 1996
The use of LISREL in validating marketing constructs.Jan‐Benedict E.M. Steenkamp, J.C.M. van Trijp — 1991
Developing Buyer-Seller Relationships:F. Robert Dwyer, Paul H. Schurr, Sejo Oh — 1987
Antecedents and consequences of trust and satisfaction in buyer‐seller relationshipsFred Selnes — 1998
A concept of commitment: alternative views of relational continuity in business service relationshipsLouise Young, Sara M Denize — 1995
Antecedents of commitment and trust in customer-supplier relationship in high technology markets.Ko de Ruyter, Luci Moorman, Jos Lemmink — 2001
A Model of Distributor Firm and Manufacturer Firm Working PartnershipsJames C. Anderson, James A. Narus — 1990
Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channelsSyed Saad Andaleeb — 1995

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