The use of LISREL in validating marketing constructs.

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Summary

The use of Lisrel in construct validation is empirically illustrated by the analysis of data concerning consumers' variety seeking tendency with respect to foods and its advantages over the “traditional approaches” are demonstrated.

Type
article
Published
1991-11-01
Cited by
1,979
References
63

Keywords

LISREL, Nomological network, Discriminant validity, Construct (python library), Convergent validity

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