The use of LISREL in validating marketing constructs.
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Summary
The use of Lisrel in construct validation is empirically illustrated by the analysis of data concerning consumers' variety seeking tendency with respect to foods and its advantages over the “traditional approaches” are demonstrated.
- Type
- article
- Published
- 1991-11-01
- Cited by
- 1,979
- References
- 63
- OpenAlex
- https://openalex.org/W1988065538
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:167519600
Keywords
LISREL, Nomological network, Discriminant validity, Construct (python library), Convergent validity
References
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- Multitrait-Multimethod Matrices in Consumer Research
- A Paradigm for Developing Better Measures of Marketing Constructs
- EVALUATION OF GOODNESS-OF-FIT INDICES FOR STRUCTURAL EQUATION MODELS
- The direct product model for the mtmm matrix parameterized as a second order factor analysis model
- Construct Validity: A Review of Basic Issues and Marketing Practices
- Goodness-of-fit indexes in confirmatory factor analysis : The effect of sample size
- Assessing method variance in multitrait-multimethod matrices: The case of self-reported affect and perceptions at work.
- A reliability coefficient for maximum likelihood factor analysis
- Hierarchically Nested Covariance Structure Models for Multitrait-Multimethod Data
- Empirical test of the Lancaster characteristics model
- Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products
- Convergent and discriminant validation by the multitrait-multimethod matrix.
- An Examination Of The Validity Of Two Models Of Attitude.
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