The use of partial least squares path modeling in international marketing
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Summary
An evaluation of double-blind reviewed journals through important academic publishing databases revealed that more than 30 academic articles in the domain of international marketing (in a broad sense) used PLS path modeling as means of statistical analysis.
- Published
- 2009-01-01
- Cited by
- 11,271
- References
- 131
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:16384423
References
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