Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
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Summary
The authors introduce marketers to this revolutionary new medium, propose a structural model of consumer navigation behavior in a CME that incorporates the notion of flow, and examine a series of research issues and marketing implications that follow from the model.
- Type
- article
- Published
- 1996-07-01
- Cited by
- 6,062
- References
- 220
- OpenAlex
- https://openalex.org/W4256123490
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:14254317
Keywords
Hypermedia, Computer science, The Internet, Conceptual model, World Wide Web
References
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- Doing Business on the Internet
- Consumer Behavior In Marketing Strategy
- Why People Play
- Word-Of-Mouth Marketing
- Hypermedia, Multimedia and Hypertext: Definitions and Overview
- Understanding Attitudes and Predicting Social Behavior
- The Experience Of Flow In Computer-Mediated And In Face-To-Face Groups
- Beyond boredom and anxiety
- Normative Images of Communication Media Mass and Interpersonal Channels in the New Media Environment
- Video Dial Tone
- Message Equivocality, Media Selection, and Manager Performance: Implications for Information Systems
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- Personalized Marketing Messages in an Online Banking Context: Does Anybody Notice?
- The Internet as a Meta-Medium: Emerging Uses of the World Wide Web A Tutorial
- Brand Placements in Computer and Video Games: An Overview and Research Questions
- The Impact of Usability on the Intention of Planned Purchases in E-commerce Service Websites
- Integrated Marketing Communication in Connecting Buyer and Seller Prior to Selecting the Supplier of Industrial Capital Goods
- Using Corporate Websites For Export Marketing
- Determinants of online leisure travel planning decision processes :a segmented approach
- Perceived performance risk and its influence on Abandoned Cart Syndrome (ACS) - An exploratory study
- Advertising management influence effctiveness of online advertising : A study of white-collar workers in online advertising context
- Exploring Experiential Value in Online Mobile Gaming Adoption
- Establishing the Internet channel: short-term pain but long-term gain?
- Online information search: vacation planning process.
- L'immersion dans une expérience de consommation vers une échelle de mesure
- Comparing the Effectiveness of the Web Site with Traditional Media
- Formulating an e-commerce strategy for success
- Linguistic Determinants of Search Behaviour on Websites
- Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing
- Satisfação dos consumidores em relação às compras em um supermercado virtual : um estudo em uma capital de um estado brasileiro
- Transformational leadership and “flow”: the mediating effects of psychological climate
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