Personalized Marketing Messages in an Online Banking Context: Does Anybody Notice?

Keywords

Notice, Context (archaeology), Business, Computer science, Internet privacy

References

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• Internet advertising: Is anybody watching?Xavier Drèze, François-Xavier Hussherr — 2003
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Cited by

• Consumers' acceptance and use of personal health record systems: A theoretical modelMirella Lahteenmaki, Johanna Bragge, Anne Sunikka — 2009
• Consumers' perception of control over online information disclosure. an electronic focus group studyMirella Lahteenmaki, Johanna Bragge, Anne Sunikka — 2009
• Promotional messages in multichannel banking: Attractive or annoying?Anne Sunikka, Johanna Bragge — 2009
• Persuasion: An Analysis and Common Frame of Reference for IS ResearchPeter Slattery, Richard Vidgen, Patrick Finnegan — 2020

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