An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Keywords

Empirical examination, Advertising, Context (archaeology), Psychology, Empirical research

References

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• Repetition and attitudinal discrepancy effects on the affective response to television advertisingDonald J. Messmer — 1979
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• The Role of Attention in Mediating the Effect of Advertising on Attribute ImportanceScott MacKenzie — 1986
• The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations:Scott MacKenzie, Richard J. Lutz, George E. Belch — 1986
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• Measuring the Involvement ConstructJudith Lynne Zaichkowsky — 1985
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• Television Commercial Wearout: An Information Processing ViewBobby J. Calder, Brian Sternthal — 1980
• Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?Meryl P. Gardner — 1985

Cited by

• Les facteurs influençant l'efficacité du marketing relationnel : une approche dyadiqueBruno Lussier — 2014
• Corporate Advertising Web Sites - Effectiveness in Terms of Promotion, Communication and Relationship MarketingFotini Patsioura, M. Vlachopoulou, Eleonora-Ioulia Malama — 2007
• Belief consistency : exploring a balance among trust in government, perceived news media credibility and media useLingling Xie — 2004
• Endorser Source Credibility: Redefining Spokesperson Influence Through Development of the Celebrity-Hero MatrixJoshua Shuart — 2007
• The Interactive Effects of Colors on Visual Attention and Working Memory: In Case of Images of Tourist AttractionsDae-Young Kim — 2010
• The influence of advertising on compulsive buying – The role of persuasion knowledgeSindhu Hanggara Putra — 2013
• Luxury hotel brand equity, customer experience, and their antecedents : a study of business travellers in Hong KongJing Xu — 2011
• The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand EquitySang Hee Park — 2009
• Mobile phone marketing: challenges and perceived attitudesSandra Luxton, Umer Mahmood, Carla Ferraro — 2009
• Dimensions and Validation of Perceived Message Sensation Value Scale for Print MessagesLisanne F. Grant — 2014
• Text message advertising: dramatic effect on purchase intentionsRuth Rettie, Ursula Grandcolas, Bethan Deakins — 2004
• Assessing the user experience when using mobile augmented reality in advertisingShanshan Li — 2014
• Humorous advertisements and their effectiveness among customers with different motivational valuesJ.S.M. Elbers — 2013
• Investigating motives and information processing strategies of internet usersK. Lee, Kari Miller, Laura Šalčiuvienė — 2006
• Affirmative Disclosure in Fast Food Advertisements: Its Effect on Attitudes Toward the Ad, Attitude Toward the Brand and Purchase IntentionsTara Kayhani Kermanshahi — 2014
• La couleur, variable d'action marketingMathieu Kacha — 2009
• Guests' reservation behavior in two online distribution channelsCristian Morosan — 2005
• The impact of social capital on customer relationship management performance in the Egyptian financial sectorElsayed Sobhy Ahmed Mohamed — 2011
• Consumers' attitude towards online advertising : the study on information responsesMei Lee Chan, Hui Loo Chee, Siew Peng Chin — 2014
• INDIRECT PERSUASION IN ADVERTISINGEdward F. McQuarrie, Barbara J. Phillips — 2005

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