Text message advertising: dramatic effect on purchase intentions

Keywords

Advertising, Online advertising, Business, Native advertising, The Internet

References

• Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersSeth Godin — 1999
• The telephone bookEdward Friedman — 1979
• The Soul of the New Consumer : Authenticity - What We Buy and Why in the New EconomyD. Lewis, Darren Bridger — 2000
• Measuring the Intrusiveness of Advertisements: Scale Development and ValidationHairong Li, Steven M. Edwards, Joo-Hyun Lee — 2002
• E‐mail survey response rates: targeting increases responseAnita Jackson, Ray A. DeCormier — 1999
• A Comprehensive Analysis of Permission MarketingSandeep Krishnamurthy — 2006
• Email marketing: success factorsRuth Rettie, Lisa Chittenden — 2002
• Successful Direct Marketing MethodsBob Stone — 1975
• An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting ContextScott MacKenzie, Richard J. Lutz — 1989
• Advertising in America: The Consumer ViewHerbert E. Krugman, Raymond A. Bauer, Stephen A. Greyser — 1969
• The telephone bookHenry M. Boettinger — 1977

Cited by

• Factors Determining the Purchase Intention of Bank Services in the Republic of YemenAl Qasa, Khaled Mohammed Ahmed — 2013
• Sms Advertising in India: is Tam a Robust Model for Explaining Intention?Hemant Bamoriya, Rajendra Prasad Singh — 2019
• AN EMPIRICAL STUDY OF THE DRIVES OF CONSUMER ACCEPTANCE OF MOBILE ADVERTISING ( SHORT MESSAGE SERVICES) IN INDONESIAAnabelle Paramita Ratihayu, Lita Agustina, Muhammad Farhan Baihaqi — 2008
• Adoption and usage of M-commerce: a cross-cultural comparison of Hong Kong and the United KingdomPatricia Harris, Ruth Rettie, Chak Kwan Cheung — 2005
• Mobile advertisement and consumer behaviour in IndiaGunjan Malhotra, Amit D. Malhotra — 2014
• Factors Affecting Consumer Attitudes, Intentions and Behaviors toward SMS Advertising in PalestineMohammed Salem — 2016
• Cell Phone Usage and Advertising Acceptance Among College Students: A Four-Year AnalysisMichael Hanley, Michael Becker — 2008
• An Evaluation of the Impacts of Two “Rules of Thumb” for Credit Card RevolversBrett Theodos — 2016
• THE PERCEPTION OF SMS ADVERTISING INTRUSIVENESS DIFFERS BETWEEN AGE GROUPMahiah Binti Said, Shari Md. Nor — 2010
• Factors Affecting Intentions to Use Banking Services in YemenKhaled Alqasa, Filzah Md Isa, Siti Norezam Othman — 2013
• Factors affecting success of mobile adver- tisements through short message services (SMS) for public donation for cancerS. Hajizadeh, M. Hosseini, B. Hassanpour — 2012
• SMS: A New Way of Communication and PromotionM. Ifigeneia — 2015
• Journal of Internet Banking and Commerce Factors Affecting Intentions to Use Banking Services in YemenK. Alqasa, F. Md, Isa

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