The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement

Keywords

Advertising, Psychology, Social psychology, Business

References

• The Architecture of CognitionJohn R. Anderson — 1983
• The Cognitive Processes Mediating Acceptance of AdvertisingPeter L. Wright — 1973
• An exploratory study of determinant and indicant beliefs in attitude measurementKerry Thomas, Mary Tuck — 1975
• The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach:Gerald J. Gorn — 1982
• On Validating a Relationship Between ConstructsAbraham Tesser, Herbert H. Krauss — 1976
• The Strength, Relevance, and Source of Beliefs about an Object in Fishbein's Attitude TheoryJ. Richard Hackman, Lynn R. Anderson — 1968
• Changing Brand Attitudes through Modification of Cognitive StructureRichard J. Lutz — 1975
• A spreading-activation theory of semantic processingAllan M. Collins, Elizabeth F. Loftus — 1975
• Detecting and Explaining Vividness Effects in Attitudinal JudgmentsJolita Kisielius, Brian Sternthal — 1984
• Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?Meryl P. Gardner — 1985
• Models of Memory: Implications For Measuring Knowledge StructuresAndrew A. Mitchell — 1982
• Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and ConsequencesRichard J. Lutz, Scott MacKenzie, George E. Belch — 1983
• The Process of Attitude Acquisition: the Value of a Developmental, Approach to Consumer Attitude ResearchJerry C. Olson, Andrew A. Mitchell — 1975
• Affective and cognitive antecedents of attitude toward the ad : A conceptual frameworkRichard J. Lutz — 1985
• The Vector Model of Preferences: An Alternative to the Fishbein ModelOlli T. Ahtola — 1975
• 6 – Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1A. Greenwald — 1968

Cited by

• The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviorsChihmin Ti — 2009
• Endorser Source Credibility: Redefining Spokesperson Influence Through Development of the Celebrity-Hero MatrixJoshua Shuart — 2007
• Symbolic visuals in advertising: The role of relevance.Gary R. Holmes — 2008
• Luxury hotel brand equity, customer experience, and their antecedents : a study of business travellers in Hong KongJing Xu — 2011
• Consumer response toward apparel products in advertisements containing environmental claimsHye‐Shin Kim — 1995
• The world of stolen goods : a psychological perspective of illicit consumptionA. Christodoulou — 2007
• Investigating motives and information processing strategies of internet usersK. Lee, Kari Miller, Laura Šalčiuvienė — 2006
• Consumers' Correspondence Inference on Celebrity Endorsers: The Role of Correspondence Bias and SuspicionTaewoo Kim — 2012
• How Advertising Response Modeling (ARM) Can Increase Ad EffectivenessAbhilasha Mehta — 1994
• An investigation of the relationship between cluster brands and individual brands: A place branding perspectiveYao Lu — 2012
• Video VS. audio as modes of promoting tourist destinations: The case of Hangzhou, ChinaYiren Zhou — 2013
• LA CREATIVITE PUBLICITAIRE PERCUE MODELISATION ET IMPACT SUR LE PROCESSUS DE PERSUASION PUBLICITAIREMaria Mercanti‐Guérin — 2005
• Preferensi Merek Sebagai Pemediasi Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Loyalitas Konsumen (Studi Produk Insektisida Merek Asmec 36 EC di Malang Raya)Edi Purwanto, Djumilah Hadiwidjojo, Kusuma Ratnawati — 2013
• Effects of Online Consumer Reviews on Attitudes and Behavioral Intentions toward Products and RetailersJee Sun Park — 2012
• The Influence of Personality Traits on the Processing of Visual and Verbal InformationJane Z. Sojka, Joan L. Giese — 2001
• The Power of Affect: Predicting IntentionJon D. Morris, Chongmoo Woo, James A. Geason — 2002
• Strategic aesthetics in advertising campaigns : implications for art direction educationRubén Darío Alania Contreras, V Sandra — 2012
• A Review of Consumer Judgment and ChoiceMichael D. Johnson, Christopher P. Puto — 1987
• Different Forced-Exposure Levels to Banner AdvertisementsChang-Hoan Cho, Jung-Gyo Lee, Marye Tharp — 2001
• Man's last stand! Polysemy and dialogue in advertising receptionGry H�ngsmark Knudsen — 2012

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