Do Norms Matter in Marketing Relationships?

Keywords

Opportunism, Transaction cost, Structuring, Database transaction, Marketing

References

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Cited by

• National Account Management: Large Account Selling or Buyer-Supplier Alliance?C. Jay Lambe, Robert E. Spekman — 1997
• Faktoren, Auswirkungen und Vermeidung von Risiken bei Outsourcing-EntscheidungenGerald Schödel — 2008
• The impact of relationship-oriented behaviors on firm financial performance in the restaurant industryByeong-Yong Kim — 2004
• Exploring sourcing strategies in the midst of an ‘unknown’ sourcing object : the large-scale sourcing of biomassD. van Dijk — 2013
• Guaranteed pricing in industrial purchases: Making use of markets in contractual relationsDavid T. Levy — 1994
• Supply Chain Management: The Integration of Logistics in MarketingUrsula Y. Alvarado, Herbert Kotzab — 2001
• Trust in inter-organizational relationshipsRisto Seppänen — 2008
• Vendor Firm Characteristics and Buyers' Perceptions of Transaction Costs and Relationship GovernanceImran Khan — 2014
• Relational Antecedents and Consequence of Key Account Management Performance: A Review, Framework and Research AgendaKawsar Ahmmed, Mohd. Noor Nor Azila — 2014
• Antecedents of commitment to an import supplierAbu Saleh — 2006
• Business Relationships and Networks: Managerial Challenge of Network EraKristian Möller, Aino Halinen — 1999
• Az üzleti kapcsolatok irányítása – fókuszban a bizalomAndrea Gelei — 2014
• Influence de la culture d’entreprise et des politiques de ressources humaines sur la stratégie Supply Chain Management (SCM)R. Bruce McAfee, Myron Glassman, Earl D. Honeycutt — 2003
• The role of relationships in the adoption of Interorganisational Information Systems (IOS)Mazen Ali, Sherah Kurnia, Graeme Shanks — 2010
• An Investigation into the Nature of the Relationship of Corporate Culture to Logistics Outsourcing DecisionsJohn Mello — 2006
• The effect of relational governance on business partnership performance: a Nedap AVI caseS. Polman — 2012
• A portfolio approach to the development of differentiated purchasing strategiesCees J. Gelderman — 2003
• Creating parental trust in children's toy brands: The antecedents and dimensions of trustworthy behaviour of toy companiesStephen P. Hogan — 2006
• La construcción de relaciones de valor en los canales de comercializaciónManuel Sánchez Pérez, Cristina Segovia López — 2007
• Knowledge Sharing In Underserved CommunitiesYimeng Deng, Klarissa Chang — 2012

Related papers

• Opportunism is not the only reason why firms exist: why an explanatory emphasis on opportunism may mislead management strategyG. M. Hodgson — 2004
• Some Reflections on the Transaction Cost Theory of Nonprofit OrganisationVladislav Valentinov — 2007
• The Argumentational Texture of Transaction Cost EconomicsNiels Noorderhaven — 1995
• Transaction costs, opportunism, and governance: Contextual considerations and future research opportunitiesAric Rindfleisch, Kersi D. Antia, Janet Bercovitz — 2010
• The argumentational texture of transaction cost economicsNiels Noorderhaven — 1995
• The Transaction Cost Theory of the Nonprofit Firm: Beyond OpportunismVladislav Valentinov — 2008
• Opportunism-Focused Transaction Cost Analysis of Public-Private PartnershipsS. Ping Ho, Raymond E. Levitt, Chun-Wei Tsui — 2015