La construcción de relaciones de valor en los canales de comercialización
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- Type
- article
- Published
- 2007-01-01
- Cited by
- 0
- References
- 86
- OpenAlex
- https://openalex.org/W64304823
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:159815200
Keywords
Humanities, Political science, Philosophy
References
- Las relaciones interorganizacionales en el canal de comercialización
- Nueva evidencia sobre el uso de la cooperación entre empresas en España en el período de 1994-1999: características y evolución
- Relationship Marketing: Interaction, Dialoge and Value
- The Impact of A Propensity For Relationalism and Market Growth On Distribution Channel Outcomes
- Learning through International Strategic Alliances: Processes and Factors that Enhance Marketing Strategy Effectiveness
- Norms and power in marketing relationships: Alternative theories and empirical evidence
- Channel Power in Business Markets
- When and When Not to Vertically Integrate
- Unilateral Commitments and the Importance of Process in Alliances
- The bases of social power.
- Creating customer value in online grocery shopping
- Interorganizational Governance in Marketing Channels
- Relationship marketing and distribution channels: Exploring fundamental issues
- The Use of Pledges to Build and Sustain Commitment in
- Organizational conflict: Concepts and models.
- Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
- Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control
- The impact of dependence on dealer satisfaction: A comparison of reseller-supplier relationships
- An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependence
- Interdependence and Its Consequences in Distributor-Supplier Relationships: A Distributor Perspective through Response Surface Approach
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