Customer Engagement Behavior: Theoretical Foundations and Research Directions

Keywords

Customer engagement, Business, Marketing, Word of mouth, Action (physics)

References

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Cited by

• Customer Brand Engagement on Online Social Media Platforms: A Conceptual Model and Empirical AnalysisJustina Malciute, Polymeros Chrysochou — 2013
• A Balanced Scorecard Approach to Social CRM Performance MeasurementF.D. Kornek — 2012
• Von der Kundenintegration 1.0 zur Kundenintegration 2.0 – Implikationen für Praxis und ForschungSabine Fließ, Frank Jacob, Günter Fandel — 2011
• Consumer Engagement Behaviors in Brand Communities of Social Networking SitesChristy M.K. Cheung, Xiabing Zheng, Matthew Lee — 2012
• The Effects of Having a Presence in Social MediaWalita Yaro, Adissa Asmar, Heidi von Jahf — 2013
• Analyzing behavior in customer relationships accounting for customer-to-customer interactionsHans Risselada — 2012
• Examining Brand Engagement in the Mobile SNS Marketing ContextJi-Eun Lee, So Hyun Lee, Hee Woong Kim — 2013
• Social media marketing: the unavoidable marketing management toolVahideh Baradaran Rafiee, Jawahitha Sarabdeen — 2013
• What are the motivations for (European) customers to participate in online co-creation?Maikel Hofsté — 2013
• ENGAJAMENTO COM FAN PAGES DE MARCAS NO FACEBOOK: IMPACTO DA FORÇA DO LAÇO, HOMOFILIA E CONFIANÇAMateus Ferreira — 2014
• The Impact of Social Media Marketing on Online Small Business PerformanceYang Yang, Atreyi Kankanhalli — 2014
• The applicability of the Human Sigma Model to service quality management in the UK tourism industry : an operational analysisCarley Sutton — 2014
• Why do I Invite Friends to Join: an Empirical Study of Mobile Social Network GameYi Ding, Ya Zhou, Atreyi Kankanhalli — 2014
• An Exploration of Engagement: A Customer PerspectiveL. M. Flynn — 2012
• Segmentation of SME clients at AICEP Portugal Global : a proposal based on real dataPedro Miguel Sousa de Oliveira — 2012
• De l'empowerment à l'engagement du client sur les plateformes en ligne : ou comment favoriser l'activité des clients sur InternetCaroline Morrongiello — 2014
• BRAND TALKABILITY: AN INVESTIGATION OF THE CONCEPT OF BRAND TALKABILITY AND ITS ANTECEDENTSUygar Kiliç — 2015
• Consumption community commitment: Newbies' and longstanding members' brand engagement and loyaltyKarine Raïes, Hans Mühlbacher, Marie-Laure Gavard-Perret — 2015
• Estimating attributes importance for container shipping industry by closing the listening gap with maximum convergent validityKee-Kuo Chen, Hui-Ping Ho, Ching‐Ter Chang — 2015
• SME competitiveness through online brand communities: An exploration of brand loyaltySM Poor Rezaei, Aleksej Heinze — 2014

Related papers

• Customer EngagementRoderick J. Brodie, Linda D. Hollebeek, Biljana Jurić — 2011
• Consumer engagement in a virtual brand community: An exploratory analysisRoderick J. Brodie, Ana Ilić, Biljana Jurić — 2013
• Undervalued or Overvalued Customers: Capturing Total Customer Engagement ValueV. Kumar, Lerzan Aksoy, Bas Donkers — 2010
• Customer Engagement: Exploring Customer Relationships Beyond PurchaseShiri D. Vivek, Sharon E. Beatty, Robert M. Morgan — 2012
• Demystifying customer brand engagement: Exploring the loyalty nexusLinda D. Hollebeek — 2011
• Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and ValidationLinda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie — 2014
• Customer Engagement as a New Perspective in Customer ManagementPeter C. Verhoef, Werner Reinartz, Manfred Krafft — 2010
• Evolving to a New Dominant Logic for MarketingStephen L. Vargo, Robert F. Lusch — 2004
• The Process of Customer Engagement: A Conceptual FrameworkJana Bowden — 2009
• Service-dominant logic: continuing the evolutionStephen L. Vargo, Robert F. Lusch — 2008