The marketing-finance interface: A relational exchange perspective

Keywords

Rivalry, Relationship marketing, Marketing, Interdependence, Business

References

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• A Model for Studying R&D. Marketing Interface in the Product Innovation ProcessAshok K. Gupta, S. P. Raj, David Wilemon — 1986

Cited by

• Managerial ­Challenges Among Marketing, Sales, and Finance ActorsDirk Weissbrich, Harley Krohmer — 2009
• Service orientations of manufacturing companies : impact on new product successMdj Michael Antioco — 2006
• Cross‐functional involvement in new product developmentElisa Fredericks — 2005
• The role of marketing accountability at the marketing and research and development departments' integration and the new product successOA Acar, Elif Karaosmanoğlu, EJ Ed Nijssen — 2009
• Service Profitability: An Augmented Customer Lifetime Value ApproachHenrich Nyman — 2013
• Integration of Finance with Marketing and R&D in New Product Development: The Role of Project StageFranziska Hempelmann, Andreas Engélen — 2015
• Brands matter: An empirical demonstration of the creation of shareholder value through brandingThomas J. Madden, Frank Fehle, Susan Fournier — 2006
• Role Making für Controllerbereiche? – Eine empirische Analyse zu den Auswirkungen von Gestaltungsfreiräumen für ControllerbereicheRamon Knollmann, Bernhard Hirsch, Jürgen Weber — 2008
• Configurations of Marketing and Sales: A TaxonomyChristian Homburg, Ove Jensen, Harley Krohmer — 2008
• How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientationMonika Oswald, Malte Brettel, Andreas Engélen — 2012
• Reputation und UnternehmenserfolgManfred Schwaiger, Sascha Raithel — 2014
• The power of marketing within the firm: Its contribution to business performance and the effect of power asymmetrySeigyoung Auh, Omar Merlo — 2012
• Franchise partner selection decision makingLevent Altınay, Fevzi Okumuş — 2010
• Strategisches Controlling durch Kooperation von Controllerbereich und Strategieabteilung?Ramon Knollmann, Bernhard Hirsch, Jürgen Weber — 2007
• Differences in decision-making criteria towards the return on marketing investment: A project business perspectiveHedley Smyth, Laurence Lecoeuvre — 2015
• Research Note: The Marketing—Finance Interface — A New Direction for Tourism and Hospitality ManagementSooCheong Jang, Chun-Hung Tang, Kwangmin Park — 2013
• Conflict between Designers and Marketers: A Study of Graphic Designers in New ZealandVivienne Shaw, Christopher T. Shaw, Juanita Tressider — 2002
• The joint contribution of marketing and sales to the creation of superior customer valuePaolo Guenzi, Gabriele Troilo — 2007
• A Knowledge Based View on Product Development: Managerial concerns at the Marketing -Operations InterfacesBhaskar Basu, Sanjay Kumar, J Plot — 2007
• Understanding the Marketing Department's Influence within the FirmPeter C. Verhoef, Peter S. H. Leeflang — 2009

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