Demystifying customer brand engagement: Exploring the loyalty nexus
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- Type
- article
- Published
- 2011-07-01
- Cited by
- 1,316
- References
- 103
- OpenAlex
- https://openalex.org/W1976748235
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:167856679
Keywords
Customer engagement, Nexus (standard), Brand engagement, Marketing, Relationship marketing
References
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- How do we predict advertising attention and engagement
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- Development and Validation of a Brand Trust Scale
- The drivers of employee engagement
- Brand engagement : how employees make or break brands
- Employee Engagement: Conceptual Issues
- Dimensions and Levels of Trust: Implications for Commitment to a Relationship
- In Search of a New Logic for Marketing – Foundations of Contemporary Theory
- Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships
- Zero defections: quality comes to services.
- SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.
- The Measurement of Engagement and Burnout: A Two Sample Confirmatory Factor Analytic Approach
- Whence Consumer Loyalty?
- A Measure of College Student Course Engagement
- Transcendent customer experience and brand community
- Setting the Stage: Career Development and the Student Engagement Process
- A study of brand loyalty.
Cited by
- Customer Brand Engagement on Online Social Media Platforms: A Conceptual Model and Empirical Analysis
- Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent Motives
- Perceptions of Value Co-creation in the Recipe Delivery Service Industry - An Exploratory Case Study
- Social media branding for meaningful conversations: a message strategy perspective
- ENGAJAMENTO COM FAN PAGES DE MARCAS NO FACEBOOK: IMPACTO DA FORÇA DO LAÇO, HOMOFILIA E CONFIANÇA
- Online behaviour of luxury brand advocates: differences between active advocates and passive loyalists
- An Exploration of Engagement: A Customer Perspective
- Radical Trust Works: An Investigation of Digital Visitor Generated Content and Visitor Engagement in Museum Spaces
- Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty
- Sports fan detachment : an exploration of the dissolution process
- SME competitiveness through online brand communities: An exploration of brand loyalty
- Solver engagement in knowledge sharing in crowdsourcing communities: Exploring the link to creativity
- Consumer-Brand Engagement: Cultural and Moral Manifestations
- An Examination of the Four Factors of Brand Resonance and their Theoretical Application to Video Games
- Strategic Customer Engagement on Instagram : a case of global Business to Customer (B2C) brands
- The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
- A Netnographic Analysis of Facebook Content Strategy of World's Top 10 Management Institutes
- Would You Be My Friend? An Examination of Global Marketers' Brand Personification Strategies in Social Media
- Consumer behaviour towards smartphone industry in Indian market
- The influence of branded mobile applications on consumers’ perceptions of a brand : the importance of brand experience and engagement
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