The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Keywords

Discriminant validity, Psychology, Scale (ratio), Extant taxon, Social psychology

References

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• Handbook of Attachment.Elsa Broder — 2003
• Loss--Sadness and DepressionJohn Bowlby — 1980
• The making & breaking of affectional bondsJohn Bowlby — 1979
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• Imaginary social relationships with celebrities appearing in television commercialsNeil Alperstein — 1991
• Whence Consumer Loyalty?Richard L. Oliver — 1999
• Self-Gifts: Phenomenological Insights from Four ContextsDavid Glen Mick, Michelle DeMoss — 1990
• Valuing Things: The Public and Private Meanings of PossessionsMarsha L. Richins — 1994
• A Paradigm for Developing Better Measures of Marketing ConstructsGilbert A. Churchill — 1979
• Emotion knowledge: further exploration of a prototype approach.Phillip R. Shaver, Judith C. Schwartz, Donald Kirson — 1987
• Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United StatesRaj Mehta, Russell W. Belk — 1991
• Multivariate Data AnalysisXianggui Qu — 2007
• Dimensions of the prototype of love.Arthur Aron, Lori Westbay — 1996
• Mundane Consumption and the SelfRobert E. Kleine, Susan Schultz Kleine, Jerome B. Kernan — 1993
• The affective component of the secure base schema: affective priming with representations of attachment security.Mario Mikulincer, Gilad Hirschberger, Orit Nachmias — 2001
• The Role of Mood in Advertising EffectivenessRajeev Batra, Douglas M. Stayman — 1990
• Marketing Research: Methodological FoundationsCarl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill — 1976
• How Is a Possession “Me” or “Not Me”? Characterizing Types and an Antecedent of Material Possession AttachmentSusan Schultz Kleine, Robert E. Kleine, Chris T. Allen — 1995
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Cited by

• Semiotics of Brand BuildingSudio Sudarśan — 2019
• Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand CheatingMiranda Goode, Mansur Khamitov, Matthew Thomson — 2015
• Revenge or Reconciliation? A Rejection-Based Model of Firm-Induced Relationship TerminationLucas Hopkins — 2013
• Social bonds in clients' business relationships with professional service providersEwa Krolikowska — 2013
• The role of emotional branding in building brand personality from a consumer perspectiveSonja Airikka — 2014
• Consumer Behavior & Loyalty Toward Endorsement Livestrong and the Lance Armstrong Scandal: An Analysis of Consumer Behavior & LoyaltyBrandan Jason — 2013
• The Impact of Motivations and Enduring Involvement in an Adventure Tourism SettingEric Beckman — 2013
• Les facteurs d'engagement à la marque : vers une approche intégrativeE. Julienne — 2009
• Development of a brand image scale and the impact of lovemarks on brand equityEunjoo Cho — 2011
• Model za razvoj brenda u industriji hrane i pića – primjer zadarskog likera MaraschinoAleksandra Krajnović, Ana Strenja, Jurica Bosna — 2017
• All you need is Love: Assessing Consumers' Brand LoveHans H. Bauer, Carmen‐Maria Albrecht, Daniel Heinrich — 2009
• Consumer Adoption of Recycled Bag for Retail ShoppingRahida Ramli, Siohong Tih — 2015
• SOCIOTECHNICAL CONSUMPTION: A DIGITAL STORY OF EMPOWERMENT AND SOCIAL CONSUMER EXPERIENCESMujde Yuksel — 2014
• Co-creation: The ‘P’ of Participation. How co-creation affects product and brand attitudes and behavioural intentions of non co-creative consumers.Lotte Oldemaat — 2013
• Un modèle identitaire des relations des consommateurs aux marques : le rôle modérateur des images de marquesJulie Mercier — 2012
• Factors affecting consumer attitudes and intentions toward user-generated product content on YouTubeImran Anwar Mir, Kashif Ur Rehman — 2013
• Hand in Hand zum Erfolg?!Frank Hüber, Frederik Meyer, Isabel Matthes — 2012
• Developing Affective Brand Commitment through Social MediaAnna M. Turri, Karen H. Smith, Elyria Kemp — 2013
• The Effect of Emotional Experience with Korea's Low-Price Cosmetic Brands on Brand RelationshipSung-Eun Kim, Myung-Sun Chung — 2011
• Consumers’ relationships with brandsClaudio Alvarez, Susan Fournier — 2016

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